• Developed concept, branding, & packaging for in-house apparel, forecasting seasonal trends & researching competitor marketing strategies through event visits & data analysis, enhancing visual identity & market appeal for 10+ product lines.• Created mind maps based on target market, selecting theme through research & collaboration with Marketing manager, leading to concept derivation for Fall 2024 collection.• Designed samples for 10 client brands, adhering to guidelines to streamline development process for 20+ products.

• Conceptualized & executed 15 original design concepts,seamlessly integratingwith brand identity, receiving positive feedback from 95% of focus group participants, enhancing overall customer engagement.• Created detailed technical drawings & specifications, along with custom prints & graphics, for 15 design concepts, collaborating with pattern & sample makers to produce prototypes, reducing development time by 20% & improving sample accuracy by 30%.• Analyzed sales data & market feedback using WGSN, conducting in-depth research on current & emerging street wear trends to enhance designs & optimize strategies for future collections, increasing customer engagement by 25% & sales by 15%.

• Spearheaded email campaign to increase Instagram followers, securing 53% increase in 4 months while developing influencer marketing to represent brand, expanding reach by 30% & boosting social media engagement by 45%.• Collaborated with Graphic & Marketing teams to redesign ongoing campaign posts, increasing engagement by 45% while producing high-quality content including posts, videos, graphics, & stories tailored for Instagram resulting in 100K+ views.• Engaged with audience by responding to 1000+ comments, messages, & mentions weekly, resulting in 40% increase in community interaction & 10% growth in follower count.