Aditya Kumar Email & Phone Number

Princeton, New Jersey, United States

• Conducted in-depth research on our target audiences, including their motivations, behaviors, and online preferences related to sudden cardiac arrest awareness and prevention.• Analyzed online trends, social media conversations, relevant online communities and study research publications• Compiled comprehensive research briefs for our data analytics, fundraising and content writing teams, informing their strategies and messaging.• Helped in better understanding of their audience and tailor their outreach efforts for maximum impact

Austin, Texas, United States

We are working on Life360 Customer Dashboard Capstone Project aimed for customer representatives to detect customer stressors, which would help them create a personalized experience. Our goal is to take this dashboard project from ideation to testing and validation to the eventual launch of the pilot project.

Pune, Maharashtra, India

• Led a team of five associates, delivering customer insights that drove ~$4M revenue for two pharmaceutical clients• Partnered with ZS leadership to identify MedTech ventures, streamlined strategies that cut marketing spend by 20% • Directed team in chart audit, used Chi-Square, MLR & CART algorithms to drive evidence-based treatment strategies• Guided team for sales force targeting, solving post-launch 5x patient influx challenges, enhancing sales efficiency• Devised patient archetypes for market products with RWD, using PCA, VIF & k-means, refining patient identification

Pune Area, India

• Managed 9-person mobile app team, led projects & enhancements like simulations, forums, growing revenue by 8x• Led brand messaging study using 50 interviews, surveyed 400 doctors; boosted prescribing preference by 60% over rivals• Tailored marketing strategies with K-means clustering & qualitative interviews, surging new product adoption by 30% in US• Facilitated USD 2 billion valued company’s acquisition strategy by performing opportunity assessment for potential market• Boosted 20% QoQ drug sales leveraging Python-based patient treatment prediction algorithm for precise physician targeting• Set up Tableau dashboards for clients to help visualize and track 50+ KPIs associated with portfolio drugs• Conducted four patient treatment journey analysis informing marketing decisions & enhancing drug positioning • Crafted quarterly Awareness-Trial-Usage dashboard, insights led to 40% brand awareness in 4 months post-launch • Streamlined opportunity assessment projects with operationalized SQL codes, reducing turnaround time by 75%• Developed automated monthly deliverables using SQL & Excel VBA, reducing insight reporting time by ~50%• Deployed allocation & conjoint-based demand estimations, improving revenue forecast accuracy for up to 30 years• Curated weekly client-focused learning series, cross-team expertise sharing to boost awareness & performance

- Completed a 6-month internship at Siemens AG as a trainee engineer, gaining valuable industry experience.- Transitioned to an internal desk research assignment to diversify my skill set and explore new areas.- Conducted market research with a focus on exploratory analysis and uncovering future business development prospects.- Prepared a comprehensive report that highlighted key findings and provided actionable insights.- Discovered a passion for marketing through this experience, leading to a decision to pursue a career in this field.

Dibiyapur, Uttar Pradesh

•Learnt a great deal about Power Generation •Did a extensive study and made a report named - "Thermal Power Plant Study"

Pata, Uttar Pradesh

•Seen various Electrical Machinery and studied them extensively.•Did a project on the topic - "Protection of Generator and Detailing of Various Electrical Machines Available at PATA ".•Also studied Power Distribution System and its Protection At GAIL

Master'S Degree, Business Analytics

Activities and Societies: MSBA Student AmbassadorAwarded a Dean's Merit Scholarship

Bachelor Of Engineering - Be, Electrical Engineering