Accounts Managed: Reckitt- Dettol, Lizol, Colin, Nestle- Nescafe Classic, Nescafe Gold, Nescafe Roastery, Perfetti, Paytm, Lloyd, LT Foods- Daawat, Royal Rice (US), Housing.com, Anil Agarwal Foundation, IFFCO UAE, IXIGO.• Expanded the portfolio of accounts from a single anchor client to managing over 50% of McCann Delhi's client base.• Managing the diverse portfolio with an enviable team of 8 young and talented account managers. • Consistent Organic growth on accounts • Delivered high-impact advertising projects for Reckitt, Nescafe and Paytm, recognized at the Effies Awards.

Business lead on Reckitt Benckiser (Dettol and Lizol), for India and 21 other Developing countries (DVM) .

Accounts Managed: Go Daddy, Dish TV, RSPL and General Electric (GE).• Led the largest client portfolio at MEC Delhi, representing more than half of MEC Delhi’s revenue. • Integrated right brained ‘Brand ideation’ into the left brained ‘Media planning’ process of the agency. • Introduced an initiative called Athena, to encourage a regular dialogue with clients on integrated ideas

Accounts Managed: PepsiCo Beverages - 7UP, Nimbooz Masala Soda, Nimbooz, Revive and General Electric (GE).• Client Lead on PepsiCo, one of the largest and most reputed client at BBDO and represented a quarter of BBDO Delhi’s revenue. • Grew the PepsiCo business organically to add Revive, Nimbooz Masala Soda and Mirinda. • Launched two new brands for PepsiCo in India – Nimbooz Masala Soda and Revive.• Crafted National and Regional campaigns for PepsiCo beverage brands for over 7 years. • Led the Integrated Marketing Communication for PepsiCo’s largest Consumer activation program (7UP Lemon Pattalam) for 7 consecutive years. • Executed consumer insight studies that included focus groups and user testing sessions, resulting in actionable data that enhanced campaign effectiveness and drove an increase in engagement metrics.• Cultivated a great partnership with Global account management/production teams from USA to plan and execute corporate advertising campaigns for GE. • The work done on accounts awarded at EFFIES Awards, Spikes Awards and internal client forums. • Championed proactive idea generation within the agency. • Established and led BBDO ‘DO’ division, which used rapid prototyping, enabling the agency to present new ideas quickly to clients; this initiative fostered a culture of innovation and enhanced overall client satisfaction. • Selected for the IPA Eff test from IPA (UK) - a course for Account Planners on Campaign Effectiveness and Measurement. Was among the only two people selected for this program. • Part of the prestigious BBDO Rising Stars Program in Asia; participated in a week-long intensive training session in Malaysia.

Accounts Managed: GSK (Crocin base, Crocin Cold’n Flu, Crocin Pain Relief) and Perfetti (Center Fresh, Center Fruit, Center Shock, Alpenliebe lollipop).• Nominated for Ogilvy Star. • Engagement in creative process. • Active involvement in Consumer research.

Accounts Managed: TV Today Network Ltd. (Aaj Tak, Headlines Today, Tez), Lloyd Appliances, Daikin Air conditioners, Jindal Steel and Power Ltd.• Launched Lloyds consumer durable range in India. • Re-organized an year’s worth of financial files and created a system for smooth financial tracking of PO’s and payments.