Aditya Gupta Email & Phone Number

Gurugram, Hr, In

Gurugram, India

Accounts Managed: Reckitt- Dettol, Lizol, Colin, Nestle- Nescafe Classic, Nescafe Gold, Nescafe Roastery, Perfetti, Paytm, Lloyd, LT Foods- Daawat, Royal Rice (US), Housing.com, Anil Agarwal Foundation, IFFCO UAE, IXIGO.• Expanded the portfolio of accounts from a single anchor client to managing over 50% of McCann Delhi's client base.• Managing the diverse portfolio with an enviable team of 8 young and talented account managers. • Consistent Organic growth on accounts • Delivered high-impact advertising projects for Reckitt, Nescafe and Paytm, recognized at the Effies Awards.

New Delhi, India

New Delhi, India

Business lead on Reckitt Benckiser (Dettol and Lizol), for India and 21 other Developing countries (DVM) .

Gurgaon, India

Accounts Managed: Go Daddy, Dish TV, RSPL and General Electric (GE).• Led the largest client portfolio at MEC Delhi, representing more than half of MEC Delhi’s revenue. • Integrated right brained ‘Brand ideation’ into the left brained ‘Media planning’ process of the agency. • Introduced an initiative called Athena, to encourage a regular dialogue with clients on integrated ideas

Gurgaon, India

Accounts Managed: PepsiCo Beverages - 7UP, Nimbooz Masala Soda, Nimbooz, Revive and General Electric (GE).• Client Lead on PepsiCo, one of the largest and most reputed client at BBDO and represented a quarter of BBDO Delhi’s revenue. • Grew the PepsiCo business organically to add Revive, Nimbooz Masala Soda and Mirinda. • Launched two new brands for PepsiCo in India – Nimbooz Masala Soda and Revive.• Crafted National and Regional campaigns for PepsiCo beverage brands for over 7 years. • Led the Integrated Marketing Communication for PepsiCo’s largest Consumer activation program (7UP Lemon Pattalam) for 7 consecutive years. • Executed consumer insight studies that included focus groups and user testing sessions, resulting in actionable data that enhanced campaign effectiveness and drove an increase in engagement metrics.• Cultivated a great partnership with Global account management/production teams from USA to plan and execute corporate advertising campaigns for GE. • The work done on accounts awarded at EFFIES Awards, Spikes Awards and internal client forums. • Championed proactive idea generation within the agency. • Established and led BBDO ‘DO’ division, which used rapid prototyping, enabling the agency to present new ideas quickly to clients; this initiative fostered a culture of innovation and enhanced overall client satisfaction. • Selected for the IPA Eff test from IPA (UK) - a course for Account Planners on Campaign Effectiveness and Measurement. Was among the only two people selected for this program. • Part of the prestigious BBDO Rising Stars Program in Asia; participated in a week-long intensive training session in Malaysia.

New Delhi

Accounts Managed: GSK (Crocin base, Crocin Cold’n Flu, Crocin Pain Relief) and Perfetti (Center Fresh, Center Fruit, Center Shock, Alpenliebe lollipop).• Nominated for Ogilvy Star. • Engagement in creative process. • Active involvement in Consumer research.

New Delhi

Accounts Managed: TV Today Network Ltd. (Aaj Tak, Headlines Today, Tez), Lloyd Appliances, Daikin Air conditioners, Jindal Steel and Power Ltd.• Launched Lloyds consumer durable range in India. • Re-organized an year’s worth of financial files and created a system for smooth financial tracking of PO’s and payments.