Steven Edwards Email and Phone Number
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Dr. Edwards delivers undergraduate, graduate and executive education at the Temerlin Advertising Institute at SMU, in Dallas, TX.He is a recognized scholar on persuasive communication in new media environments and teaches classes on analytics, social media marketing, consumer engagement, and brand loyalty using gamification.Dr. Edwards’ research explores feelings of intrusiveness and reactions of consumers to 3D interactive experiences online. Edwards believes that, “virtual reality holds the future to online sales by giving people a sense of what they are buying.” His research has appeared in numerous journals and books. He is past editor of the Journal of Interactive Advertising, Vice-President of the American Academy of Advertising, and serves on the Editorial Review Boards of the premier journals in the field. Other research explores product placements, motivations for using the internet, and the impact of negative information on the effectiveness of celebrity endorsers.Technology-related articles have examined 1) psychological reactance in response to pop-up ads, 2) Internet adoption in the United States and Japan, 3) teens’ use of the Internet and traditional media, 4) the use of URL's in television advertising, 5) the novelty of 3D product presentations online, 6) using role-taking to enhance online experiences, and 7) the impact of computers on creativity. Prior to work in academia, Edwards was a marketing research analyst at the Press Enterprise newspaper in Southern California.Specialties: Consumer Behavior, Information Processing, Research Methods, Analytics, Social Media Marketing, Interactive Advertising
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Professor, Temerlin Advertising InstituteSouthern Methodist UniversityPlano, Tx, Us
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Marriott Endowed Professor Of Insights & AnalyticsSouthern Methodist University Aug 2022 - PresentDallas, Texas, United States
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Professor, Temerlin Advertising Institute At Southern Methodist USouthern Methodist University Jul 2021 - PresentDallas, Texas, United States
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Distinguished Endowed Chair, Director, And Professor, Temerlin Advertising InstituteSouthern Methodist University Jun 2012 - Aug 2022Dallas/Fort Worth AreaManagement of advertising faculty, almost two hundred undergraduate and graduate students, and oversight of an $10 million dollar endowment for the betterment of the advertising industry and the world! Supporting a culture that produces significant peer-reviewed scientific research, creating innovative curricula to prepare students for a career in advertising, and teaching courses on consumer engagement.
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Member, Board Of Directors - Willis M Tate Distinguished Lecture SeriesSouthern Methodist University Jun 2013 - Jun 2015Dallas/Fort Worth AreaSolicit, review and select speakers for one of the country’s finest platforms for viewing distinguished and engaging discussions. Helped to provide unique opportunities for student interaction, faculty discourse and community debate with world changers. Each year the Tate Lecture Series raises more than $800,000 for academic scholarships and student programs at SMU.
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President Of The Faculty SenateSouthern Methodist University Jun 2012 - May 2013Dallas/Fort Worth AreaServed as leader of the Faculty Senate, and represented the voice of the general faculty in matters of importance to the administration of SMU, Board of Trustees, and general public.
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ProfessorTemerlin Advertising Institute, Southern Methodist University Sep 2010 - Jun 2012Dallas, TxMarketing and Advertising ResearchTeachingStrategic Communication Consultant
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Associate ProfessorSouthern Methodist University Jul 2007 - Aug 2010Dallas/Fort Worth Area
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Adjunct Professor, Master'S Of Science In Business Analytics ProgramSmu Cox School Of Business Aug 2024 - PresentTeaching courses on Business Metrics in the Master's of Science in Business Analytics program. -
Visiting Professor, Executive Mba, Brand ManagementUniversity Of Hawai‘I - Shidler College Of Business Sep 2019 - Oct 2019Ho Chi Minh City, VietnamTaught Executive MBA Brand Management Course in Vietnam -
Visiting Professor, Executive Mba Program, Marketing ManagementUniversity Of Hawai‘I - Shidler College Of Business Sep 2017 - Oct 2017Hanoi, VietnamLed Executive MBA Marketing Management Course in Vietnam
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Editor, Journal Of Interactive AdvertisingAmerican Academy Of Advertising Jan 2012 - Dec 2014Serving as lead adjudicator of journal content, setting editorial guidelines, and establishing a blind peer-review process for evaluation, review and publication of manuscripts. Brought together a distinguished editorial review board and established the policies for a team of associate editors, authors, and reviewers. -
Assistant ProfessorMichigan State University Jan 1999 - Aug 2007East Lansing, Mi -
Senior FellowNanyang Technological University May 2005 - Dec 2005Singapore
Steven Edwards Skills
Steven Edwards Education Details
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Advertising -
Marketing & Psychology -
Psychology
Frequently Asked Questions about Steven Edwards
What company does Steven Edwards work for?
Steven Edwards works for Southern Methodist University
What is Steven Edwards's role at the current company?
Steven Edwards's current role is Professor, Temerlin Advertising Institute.
What is Steven Edwards's email address?
Steven Edwards's email address is st****@****smu.edu
What is Steven Edwards's direct phone number?
Steven Edwards's direct phone number is +121428*****
What schools did Steven Edwards attend?
Steven Edwards attended The University Of Texas At Austin, California State University-San Bernardino, California State University-San Bernardino.
What are some of Steven Edwards's interests?
Steven Edwards has interest in Poverty Alleviation, Social Services, Children, Education.
What skills is Steven Edwards known for?
Steven Edwards has skills like Advertising, Social Media Marketing, Marketing Communications, Research, Strategic Communications, Higher Education, Qualitative Research, Teaching, Marketing Research, Event Planning, Market Research, Marketing.
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