Adrian started his journey in the Sake industry in 2013. Fortunately, he was at the right place at the right time,when sake started booming outside Japan. He spends 3-4 weeks a year visiting Japan, and currently has visitedmore than 120 Sake Breweries. He has also visited breweries in Taiwan, Australia, Canada, USA & England.Adrian frequently conducts talks, seminars, workshops and food pairing events to increase appreciation for notonly Japanese Sake, but also its history and culture. He is a WSET Sake Educator, teaching F&B professionals and enthusiasts more about Japanese Sake.He was the co-organiser for the bi-annual craft sake festival, Sake Matsuri Singapore that start in 2018 and just successfully finished its 6th edition in April 2023. He has been a sake judge for IWC Sake (one of the largest sake competitions in the world) since 2017. In 2019, he won an international award, the Future50, jointly presented by the WSET & IWSC.Adrian is the director of Inter Rice Asia Pte Ltd. The company specialises in Japanese Sake, and represents more than 30 breweries from around Japan. The main clientele is mid to high end restaurants in Singapore, and also consulting services to regional Southeast Asia clients.