Programmer Analyst
Madrid, Comunidad De Madrid, España
I have had the privilege of working with industry-leading clients. I bring in-depth knowledge and hands-on experience in designing and implementing innovative marketing strategies.👨💻 Technical Proficiencies:✅ Salesforce Marketing Cloud | Journey Builder | Email Studio✅ Automation Studio | Audience Builder | Content Builder✅ AMPScript | SQL | HTML | CSS | JavaScript🌟 Salesforce Marketing Cloud Expertise:✓ Campaign Design and Implementation: Designed and implemented end-to-end marketing campaigns utilizing Journey Builder, Email Studio, and other Salesforce Marketing Cloud components.✓ Personalization and Segmentation: Utilized Audience Builder and Automation Studio to segment audiences and deliver highly targeted and personalized content, resulting in improved customer experiences and increased conversions.✓ Data Analysis and Optimization: Leveraged AMPScript, SQL, and data analysis techniques to extract insights, identify trends, and optimize campaign performance based on data-driven strategies.🌍 Client Portfolio:✓ Disney+ Streaming: Collaborated with Disney's data ops team to develop and plan the audience required for their marketing campaign. I also helped with the arquitecture for their new data model and launching campaigns for mobile dispositives with Braze.✓ Merck: implemented data-driven marketing campaigns and BUs for Merck and their specific markets, leveraging Salesforce Marketing Cloud's capabilities to drive brand awareness and customer engagement, mainly for B2B.✓ Nestle Health Science: Created and executed the data model for Nestle Health Science, creation of preference centers, CloudPages and general set up for Business Units for some of their markets.
