Freelance Creative Copywriter
Current38 years of copywriting and creative experience and I still love what I do as much as when I started out in agencies, before going freelance 25 years ago. The challenge of a new brief, the buzz of those first ideas and seeing them through to the finished article (or ad, radio/tv script, brochure, website, white paper – you get the drift!), developing strategies and brand identities. Love it all. The variety, the challenges, seeing the results roll in and knowing that you’ve cracked it. Along… Show more 38 years of copywriting and creative experience and I still love what I do as much as when I started out in agencies, before going freelance 25 years ago. The challenge of a new brief, the buzz of those first ideas and seeing them through to the finished article (or ad, radio/tv script, brochure, website, white paper – you get the drift!), developing strategies and brand identities. Love it all. The variety, the challenges, seeing the results roll in and knowing that you’ve cracked it. Along the line there have been a good few awards. You don’t always get the credit when you’re the ‘hired gun’, but you certainly do get the satisfaction! Recently one of my clients has won more than a dozen major industry and B2B awards. That’s enough to put a smile on anyone’s face...Over the last 25 years, I have worked with a huge range of clients both through agencies across the UK (including McCanns, BJL, Quadrant, Publicity Bureau, Redman Jones, Nine Yards, Cogent, Rowan, Orange Bus and countless others) directly for the likes of the NEC Group, NHS Professionals, Freedom Finance, Greenbelt Festival...and recently for a digital agency in Lithuania.I write across all stages, from campaign concepts right through the line, radio, TV, video, press and print as well as developing CRM strategies, tone of voice and brand personalities. Websites, email campaigns, white papers and thought leadership pieces, PR - even product comms from scratch, including the UK’s leading monitored dosage system.Currently I work closely with the NEC on advertising, campaign concepts/copy, award entries etc, and with a leading fraud protection company. Clients have included: British Airways, Vodafone, DFS, Alder Hey Children’s Hospital, Chester Zoo, the BBC, EON, Homeserve, Twyfords, Geberit, Stelrad, National Trust, The Bank of Scotland, Barclays, Regus, The TA, Royal British Legion, Halifax and Lloyds, public and state schools and extensive CRM campaigns for the likes of Barclays and SearsCard. Show less
