Adriana Madrinan Email & Phone Number

Miami, Florida, United States

As a consultant for the SBDC at FIU, I specialized in strategic planning, business models, and innovation for small businesses. My expertise lies in helping companies navigate the external business landscape, align value propositions with customer needs, and uncover innovative opportunities to drive revenue growth.Key Achievements: - Client Success & Strategic Alignment: Assisted over 365 small businesses in 4 years in understanding external business drivers, identifying capabilities, and aligning value propositions with client needs. This resulted in enhanced strategic planning, improved market positioning, and increased revenue generation. - Workshop and Webinar Facilitation: Led multiple workshops and webinars for outreach programs, providing valuable knowledge and insights to entrepreneurs and business owners. These sessions fostered critical thinking and promoted alignment among participants, empowering them to make informed decisions and drive business success.

Miami, Florida, United States

As a Curriculum Associate and Lead Trainer for the incubator program, I was dedicated to creating engaging and actionable training programs for entrepreneurs. I focused on simplifying complex business concepts and helping participants navigate challenges. My goal was to guide them toward success. Additionally, I trained presenters to ensure classes were taught with the proper format, content, and tone. StartUP FIU Local eventually moved under the School of Business and became the FIU Business Innovation & Growth (BIG) Accelerator.

Miami/Fort Lauderdale

Alineata managed a distinctive business development methodology to empower small businesses across North and South America to achieve remarkable growth through consulting, teaching, and coaching in business strategy, entrepreneurship, business models, and innovation.Key Achievements: - Workshop Design: Create and implement workshops to promote critical thinking and alignment among CEOs, executives, and teams. - Small Business Consulting: Guide businesses in growth strategy, business models, and innovation. Experience includes StarUp FIU, SBDC at FIU, Community Fund of North Miami Dade, Bayside Foundation, Branches, and Renaissance Executive Forums.

South Florida

Passionate Program Developer specializing in experiential workshops and design thinking, dedicated to empowering women in the U.S. and Latin America to regain self-esteem and unlock their full potential. Through my innovative programs, I have supported over 100 women in reclaiming their dreams, overcoming fears, and creating actionable personal and professional growth plans.Key Programs: - Dreams in Action: Created and facilitated a transformative workshop where women reclaim their lost dreams and develop actionable plans to turn them into reality. By providing guidance, tools, and support, participants gain the confidence and motivation to pursue their aspirations. - Your Best Quest Ever: Designed an empowering workshop for women to reconnect with themselves, let go of fears, and unlock their full potential. Through introspection, reflection, and goal-setting exercises, participants develop a clearer vision for their lives and create actionable plans for achieving their desired outcomes.

Miami/Fort Lauderdale Area

Marketing and Media Strategist with a successful track record in developing and implementing Latin American marketing strategies for top multinational brands, including Mondelez, Avon, Mead Johnson, and Brown Forman. I have effectively led cross-functional teams of over 100 direct and indirect reports, working collaboratively with global marketing teams to deliver impactful results across over 12 markets in Latin America.Key Achievements: - Strategic Vision and Leadership: Spearheaded the strategic direction of multiple brands, leveraging market insights, consumer behavior analysis, and creative campaigns to positively influence brand presence and market share across Latin America. - Cross-Functional Collaboration: Acted as a liaison between global marketing teams and local markets, ensuring seamless communication, alignment, and implementation of marketing strategies.

Miami/Fort Lauderdale Area

Created, led, facilitated training programs for CEOs and senior executives focusing on business model optimization, strategic planning, and communications. - Delivered multiple strategic business presentations that had a direct impact on the mid and long-term vision and growth for several companies in the U.S. and Latin America.

Developed and implemented Avon’s successful regional media plan for 12 markets in Latin America. - Successfully led the team to achieved objectives and met budget goals. - Created comprehensive strategies to reach targeted traditional and digital media across three languages and multiple countries.

Weston, Fl

Led marketing and communications strategy for four early childhood schools in Broward County as well as the Education First Inc. International Institute for Spanish speaking markets in Europe and Latin America. - Achieved schools’ enrollment to capacity after six months of communication campaign (despite the 2008 economic crisis). - Combined marketing and public relations strategies that created awareness, engagement and high ROI. - Established a partnership with Barnes and Noble to increase awareness of the Education First Inc. learning methodology.

Directed Visa’s LATAM regional account team, which included 19 countries. Personally covered top markets: Brazil, Mexico, and Colombia.Successfully managed and implemented regional media planning strategies for more than 10 P&G brands to have a strategic and competitive position in more than 10 markets in LATAM.

Master Of Science - Ms, Integrated Marketing And Communications, Graduated With Honors

Activities and Societies: Marketing Professor Assitant, Research Consumer Behavior

Master Of Business Administration - Mba, Strategy, Management, And Marketing, Gaduated With Honors

Bachelor'S Degree, Industrial Design