Adrian Wohlfarth Email & Phone Number

Bet Shemesh, Jerusalem District, IL

Jerusalem, IL

• Defined and implemented SEO content strategy to increase impressions, organic traffic and conversions for top-of-funnel web pages that attract private equity investors.Key Contributions:
• Introduced new SEO tactics into our content raising impressions and increasing monthly organic visits by over 600%.
• Leveraged ChatGPT to increase content output with an average of 11 thought leadership articles per month.
• Created workflow and checklists to streamline writing process, reducing draft edits and comments by over 60% for higher-quality pages that raised monthly page conversions.
• Established Content Trends Forum with Investor Relations (Sales), allowing us to plan content for verticals that resonate with investors and show high keyword potential with SEMRush.
• Drove content calendar using Monday.com that granted team members and management full visibility into planning and status of all content projects.

Staines, Middlesex, GB

• Oversaw content strategy, planning and production for product launches and upselling campaigns that engaged B2B SaaS prospects and customers throughout the buyer journey for maximum impact. Content included: blogs.
• Drove messaging framework and positioning across our product portfolio with narratives that differentiated us from our competitors.
• Recruited and trained a team of writers to apply content best practices and work independently.
• Expanded blogger community that championed the people behind our technology.

Hod-Hasharon, IL

• Led awareness effort across website through blogs and other thought leadership pieces. Formed compelling narratives that bound Allot’s product portfolio to its corporate brand.Key Contributions:
• Created SEO keyword database as reference point for entire marketing team’s output.
• Optimized and rewrote web product pages to align with SEO strategy, significantly improving organic search (SERP) rankings.
• Enhanced Allot Marketing Hub making it easier to navigate sales enablement assets. This raised the hub’s value as a critical sales resource.
• Wrote quarterly security report as basis for awareness campaigns that further enhanced the company’s credibility as a cyber-security leader.

San Jose, CA, US

• Created, distributed, and repurposed assets for selling video SaaS solutions to video service providers worldwide. Managed sales enablement (SE) effort for entire solutions portfolio. Defined solutions messaging and.
• Created sales enablement assets, including competitor battlecards, sales briefs, demo scripts.
• Established and managed company sales portal providing easy access to hundreds of SE assets. It ranked among top 10 internal Cisco sites and earned exec VP commendation for best practice.
• Promoted our SE assets throughout the sales team while nurturing a culture of ownership and accountability among product managers that ensured their assets remained fresh and relevant.
• Developed content plans for account-based marketing (ABM), in coordination with regional sales and field marketing, after identifying ideal customer profiles and personas in specific geographies.

• Created scripts for demos and corporate videos. Established unique marketing messaging across solution portfolio, defining USPs and value propositions. Produced all marketing collateral including customer case studies.
• Drove digitization of marketing collateral to extend marketing reach to mobile devices (Flash, HTML5), and save 80% in annual printing costs.
• Led migration of collateral graphic design in-house and, as a result, reduced annual graphic agency fees by two-thirds.
• Organized and coordinated NDS Showcase event geared at demonstrating latest NDS Pay-TV innovations and attended by News Corporation executives, Israeli press and employees.

• Supported product management teams in Israel and UK to define product messaging. Wrote and produced all product marketing collateral including customer case studies, web content, animations, brochures, slides, white.
• Organized and coordinated NDS Showcase event geared at demonstrating latest NDS Pay-TV innovations and attended by News Corporation executives, Israeli press and employees.
• Supported pre-sales and competitive bids for tier 1 and tier 2 service-provider opportunities.

Richardson, Texas, US

Defined corporate and product marketing messages. Wrote and produced product marketing collateral. Implemented corporate rebrand across marketing material. Redesigned and maintained content on website and customer portal.

Plano, TX, US

Managed corporate marketing projects, including corporate identity, website, collateral for user conferences, annual report. Produced product marketing collateral including datasheets, presentations and multimedia.