Lead internal marketing team and external vendors in strategic support of 10 unique brands under the Norwich Commercial Group (NCG) umbrella. Direct marketing communications strategies and onboarding for 40+ nationwide mortgage branches. Oversee development of all marketing and advertising including web, digital, social, email, CRM, and print collateral. Manage NCG brand standards and ensure regulatory compliance across all marketing and communications channels. Drive sales and recruitment growth through multichannel campaign implementation. Test, analyze, and optimize all campaigns based on identified KPIs. Initialize and maintain multitiered marketing budget. Lead fundraising and development through non-profit, Norcom Cares.

Build, mentor and coach in-house creative and marketing teams. Conceptualize, evolve, and establish brand standards and marketing strategy. Increase NCG brand awareness and market share through digital, print, social, email, and broadcast campaigns. Oversee all aspects of internal and consumer facing communication. Grow network of social pages and reach by over 50%. Report on strategic initiatives and perform ongoing optimization. Partner with sales department to bolster and support shared goals.

Collaborate with sales and management to create graphic and video content for all NCG brands. Design for web, print, email, social, and display. Work within state regulatory advertising guidelines to maintain NMLS and Equal Housing compliance. Develop brand assets for 8 NCG brands. Execute according to precise brand standards.

Lead creative development and oversee production of all graphics. Conceptualize and create email-blasts, web banners, print collateral, advertisements and marketing material. Work directly with clients to develop brand identities and unique logo marks. Design custom apparel and uniforms. Maintain and effectively apply established brand standards. Explore more efficient and economical means of production to boost net profit. Coordinate social media communication.

Designed and produced signage, trade show exhibits, and media sets. Created and prepared files for digital printing in accordance with specific client needs. Operated large format printer, vinyl plotter, and CNC router. Collaborated with a team of designers, project managers, carpenters, and architects.

Answr is the artistic brainchild of Hartford artists Andy Morrow and Steve Rand. The two created Answr in an effort to integrate art, media, design, and culture, transcending the boundaries of their influences. Answr initially began as a t-shirt company after the two graduated from the Hartford Art School in 2008. As an alternative to mainstream, mass produced apparel, Answr was a way for Morrow and Rand to showcase their artwork and provide a quality one of a kind product.

Organized and promoted art shows through digital and news media. Created advertising and promotions for gallery and gallery based shows. Collaborated and worked independently on art and design with fellow resident artists.

Created and produced signage, banners, posters and vehicle graphics. Managed vinyl plotter and large format solvent printer. Consulted with clients to achieve their ideal artistic vision.

Summer Internship: Designed business cards, letterheads, postcards, signs and brochures to be offset and digitally printed. Created logos and promotional material. Developed brand identities.

Generated vector artwork to be printed on ceramics and glassware. Created promotional material to advertise glassware products. Designed specialty 3D drinking ceramics.