As a senior creative lead, I led the development and execution of marketing and creative direction for various global brands, such as Cartier, Apple, Audi, ANTA, Starbucks, and Tourism Dubai. I collaborated with a talented team of designers, writers, and strategists to deliver innovative and impactful campaigns that increased brand awareness, engagement, and loyalty.Before that, I was the China content marketing director at ONE Championship, the largest sports media property in Asia. I oversaw the creation and distribution of engaging and inspiring stories across multiple social networking platforms, reaching millions of fans and followers. I also partnered with influential athletes, celebrities, and media outlets to amplify the voice and vision of ONE Championship.