As Senior Digital Marketing Specialist at elmarakby steel, I develop and execute comprehensive digital marketing strategies that drive website traffic, lead generation, and brand awareness for the leading steel manufacturer in Egypt. With a PMP certification and a Bachelor's degree in Accounting and Finance, I have the skills and knowledge to manage complex and cross-functional projects, optimize campaigns, and measure performance and ROI.In my current role, I have achieved a 40% increase in website traffic and a 25% growth in qualified leads by leading online campaigns across SEO, SEM, social media, email marketing, and content marketing, ensuring efficient allocation and a 15% reduction in cost per lead, managed a team of 2 professional marketers. I leverage tools such as Google Analytics and HubSpot to analyze metrics and provide actionable insights.
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Digital Marketing Team LeaderElmarakby SteelEgypt -
Senior Digital Marketing SpecialistElmarakby Steel Nov 2022 - PresentEl Sheikh Zaid, Al Jizah, Egypt- Developed and executed comprehensive digital marketing strategies, resulting in a 40% increase in website traffic and a 25% growth in qualified leads.- Led cross-functional teams to create and launch successful online campaigns, including SEO, SEM, social media, email marketing, and content marketing.- Analyzed digital marketing performance metrics using tools such as Google Analytics and HubSpot, providing actionable insights to optimize campaigns and improve ROI.- Managed a digital advertising budget of EGP 250,000 annually, ensuring efficient allocation across platforms and campaigns while achieving a 15% reduction in cost per lead.- Successfully rebranded the company's online presence, resulting in a 30% improvement in brand recognition and a more cohesive brand identity across all digital touchpoints.- Created and managed compelling content for the company blog, eBooks, whitepapers, and webinars, establishing the company as an industry leader.- Implemented marketing automation workflows to nurture leads through the sales funnel, leading to a 20% increase in lead-to-customer conversion rates.- Collaborated with the sales team to align marketing efforts with sales goals, providing high-quality leads and supporting their outreach efforts. -
Digital Marketing Manager (Mea)A1Softech Mar 2022 - Dec 2022Egypt• Planning, Budgeting & Executing Online Advertising across Platforms Facebook, Twitter & LinkedIn.• Fully launch, optimize and report on various online media campaigns (mainly UAE and KSA) .• Drive key performance metrics to meet monthly and yearly goals.• validate report data from various tracking sources. & analyze the results• Managed a team of 2 marketers & a designer to deliver a monthly Content Plan.• Create, execute and support a B2B Marketing Strategy to grow with Brand Awareness & Lead Generation to Achieve Marketing & Business Goals. -
Media Buyer (Ksa)Solutions Castle May 2022 - Nov 2022Riyadh, Saudi Arabia -
Digital Marketing SpecialistElmarakby Steel Apr 2021 - Mar 2022Giza, Al Jizah, Egypt• Creating a competitive analysis, results, and making decisions related to the marketing process.• Plan & Execute the digital content strategy (e.g. Social media, website, blogs) Managing and optimizing CTAs, landing pages, and the lead generation forms with defined audiences & personas.• Execute the digital content Plan Using Social tools like Hootsuite, buffer, ManyChat, Creator Studio, Storrito, Tweet Deck & more for scheduling & sharing on multiple platforms.• Increase & Achieve audience engagement, reach, website traffic, conversions, and revenue by exploiting all digital marketing aspects of the social media marketing roadmap. • Design and execute campaigns like... Google Ads and Twitter ads, Instagram ads, LinkedIn Ads, Snapchat ads, and Facebook ads to detailed target audiences.• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints• Test & Learn from analysis tools like. FB Pixel & Google Analytics• Plan, develop and implement SEO Audits using different tools such as MOZ, SEMrush, Google Keyword Planner and Google Trends.• Using Mail chimp for Email Campaigns to increase open rate, website visits & conversion rate on the Website.• Release Blogs & Articles on websites Increase SEO Ranking with meta tags & on-page optimization. -
Digital Marketing Manager (E-Commerce) | Co-FounderOur Arts Apr 2018 - Mar 2021Giza, Al Jizah, Egypt-Develop a content strategy that matches the audience and persona.-Define the KPIs and the perfect persona that fits the Marketing Strategy.-Optimize landing pages with UX.-Measure the impact of the social media plan.-Send professional email marketing campaigns using MailChimp.-Measure the campaign’s impact and optimize it to achieve the KPIs.-Create campaigns through social media platforms Using Facebook Ads Manager.-Optimize Ads to get the best ROI.-Run and optimize PPC & google Ads using Google AdWords (SEM).-Search Mapping using different Keyword types that affect SEO Make an optimum SEO plan using different tools such as MOZ, SEMrush, Google Keyword Planner & Google Trends.-using different types of Media Campaigns & Audit Display Campaigns.-Creating a Conversion Commerce Chatbot with ManyChat- SMS campaigns With SMS Misr- generate customer data from the website to CRM sheets & create reminders.
Ahmed Farouk Skills
Ahmed Farouk Education Details
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Business Administration And Management, General -
Accounting And Finance
Frequently Asked Questions about Ahmed Farouk
What company does Ahmed Farouk work for?
Ahmed Farouk works for Elmarakby Steel
What is Ahmed Farouk's role at the current company?
Ahmed Farouk's current role is Digital Marketing Team Leader.
What schools did Ahmed Farouk attend?
Ahmed Farouk attended Udacity, The American University In Cairo, Cairo University.
What skills is Ahmed Farouk known for?
Ahmed Farouk has skills like Leadership, Presentation Skills, E Commerce, Powerpoint, Multi Task And Handle High Volume Workloads, Creativity, Data Analysis, Business Analysis, Adobe Xd, English, Web Analytics, Communication Skills.
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Ahmed Farouk
Head Commercial Operations & Business Development Mena Fwa P&A At EmcureDubai, United Arab Emirates3sandoz.com, hotmail.com, emcure.co.in2 +971436XXXXX
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Ahmed Farouk
Dubai, United Arab Emirates -
Ahmed Farouk
Dubai, United Arab Emirates3hotmail.com, gmail.com, quiqup.com -
2pentagonfreight.com, gmail.com
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