Adam Hawkins Email & Phone Number

New York City Metropolitan Area

New York, United States

.: Manage and mentor a team of designers and illustrators, ensuring that all deliverables meet brand guidelines and are on-strategy, on-time, and on-budget..: Conduct heuristic evaluations of website designs to identify and recommend improvements in areas such as usability, navigation, and overall user experience.

New York, New York, United States

.: Spearheaded the 2022 redesign of Fatherly across all websites and social platforms, an effort that included managing 2 designers and seamless collaboration with various engineering teams..: Utilized competitive analysis of competing websites to better understand our target user and how to formulate a more relevant experience by identifying UX issues, improving overall branding presence, and proposing design recommendations..: Conducted unmoderated remote usability tests with target users to ensure expectations were met resulting in over 80% of users responding favorably to the updates..: Established the visual design for weekly editorial content including 5–6 weekly digital issues, editorial packages, branding for editorial series, and special feature initiatives.

Greater New York City Area

.: Launched an ambitious e-commerce store for The Dad brand while under a strict 6 month timeline by heading the full production process from start to finish with illustrators, printers, and photographers across each project phase..: Collaborated with founders, developers, and UX testers to troubleshoot problems on the website ahead of launch to ensure we were meeting the needs of our target customer..: Conducted a yearly content audit and user interviews to ensure our product offerings were relevant to the target customer resulting in over 2MM in sales over 3 years.

Greater New York City Area

.: Oversaw a cross-team, award-winning initiative to develop a fully revamped digital detail aid for use across 5+ Merck Vaccine brands by leading ideation, designing wireframes and interactive prototypes with a strong focus on content organization and story flow..: Spearheaded the ideation, execution, and launch of Gardasil 9 by synthesizing the insights of health care professionals and clients into feasible design decisions..: Interpreted complex health-related material, translating into accessible designs and content for use in the field by sales reps leading to an 8% increase in sales of Gardasil year over year.

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Greater New York City Area

Ux Design Immersive

An immersive student in the User Experience Design program that included over 480 hours of professional training over 6 months. Utilized.

Bachelor Of Fine Arts - Bfa, Graphic Design