• Oversees the implementation of the BLADE data warehouse; Is the key contact for all business use case decisions.• Developing documentation as needed of Database Marketing business procedures and act as a key advocate for the implementation of proper policies and best practices for the league.• Measure impacts of digital customer acquisition programs, including NHL All-Star Fan Vote, Stanley Cup Playoffs Bracket Challenge and other paid media campaigns.• Spearheaded the implementation and execution of the event data capture application (NHL Fan Access) for NHL Tentpole Events, maintaining the external and internal stakeholder relationships involved.

• Managed all elements of the email campaign process, including building templates, creating workflows, identifying audience segments, testing and analyzing email results; served as final decision maker on when messages are sent, to whom, and approval for sending.• Developed dashboards for reviewing KPIs to continually optimize cross-channel campaigns; providing recommendations and analysis to business units following each campaign.

• Planned and implemented a new CRM strategy for company.• Performed data analysis for the management team to help both sales and marketing strategies.• Managed all communications for Football University & U.S. Army All-American Bowl• Worked with sponsorship team to execute all sponsorship marketing projects both online and on-site.• Oversaw the execution of all social media, website development and public relations pitches during U.S. Army All-American Bowl Week.

• Provided general support to the World Baseball Classic Sponsorship and Communications Group• Serviced promotional commitments for WBCI partners•Reviewed EVI and In-game Enhancement Activations across all international feeds.•Managed partner relationships from acquisition to activation for World Baseball Classic.•Researched and proposed new sponsorship opportunities for Major League Baseball International.•Liaison with other MLB departments, including Advertising, Design, Marketing and Operations to activate sponsorship plans.

• Developed strategy for group sales & conversion of sales.• Developed strategy for various promotional activities throughout the season.• Strategized ticketing structure as stadium doubled capacity from prior season.• Event manager during game days assisting Operations Manager with game-day promotions.• Oversaw volunteer staff & in-game entertainment.• Aided with vendor management and financial reconciliations.• Managed corporate hospitality accounts and sales.• Coordinated media launch events, developed press releases, web content, liaison for press, provided play-by-play analysis for video packages sent to various TV outlets.• Strategized timing and content of website and social media stories, promotions and newsletters.• Developed content, wrote and edited stories, and produced content on the site, using html code for various items.

• Managed talent and production contracts with numerous external vendors.• Researched and negotiated various licensing agreements and amendments.• Coordinated payment of vendor invoices and talent contracts.• Aided traffic manager with proper final cast for clients ESPN, Nike Jordan, Heineken and Delta.

• Maintained & managed contracts, brand and product development for this licensed sports and entertainment, consumer products company.• Calculate sales analysis on various brands to determine percentage increases on sales and royalties.• Performed market trend analysis for various brands to identify new product opportunities.• Developed creative content while focusing on promotional opportunities and sales initiatives.

• Worked as event liaison for the Special Events Department of MLB.• Handled and supplied credentials for exhibitors, special guests, staff & collector’s showcase.

• Marketed the ‘Client Experience’ in order to brand the company for future business opportunities.• Managed various audit assistants and senior assistants in daily responsibilities.• Performed industry analysis to be knowledgeable on current market trends.

• Supervised staff and setup during various events (e.g. concerts, basketball games, etc.).• Managed floor conversions for concert, basketball games and job fairs.• Interacted with the public regarding ticket purchases and event operations

• Researched the benefits of a SAP Implementation across all regions within the International Manufacturing company.• Met with managers from all regions (Europe, Asia, North America) to discuss the benefits of this implementation.• Worked with staff at all levels to construct presentations on the cost-benefit analysis of this project.