Audience Development Intern
Current- Assisting audience development associate in planning, execution, and tracking of engagement projects- Creating email newsletter campaigns in Salesforce Marketing Cloud (avg. open rate = 31.78%)- Writing and analyzing radio callouts and TV promos for 2 loyalty campaigns - A/B testing to optimize email performance - Exporting data and insights using Google Trends and Google Analytics to ensure messaging is aligned with audience needs- Participating in brainstorming sessions