Represented the agency’s New York office on-site at NAPA AUTO PART’S Atlanta headquarters, serving as the main line of communication between the client and the agency. Grew agency billings 20% YOY.Worked with senior client leadership to set strategic goals, outline business objectives and establish project guidelines, then briefing agency teams accordingly to ensure flawless delivery across all channels.Served as brand steward and reviewed all work to ensure alignment with messaging, strategy, and budget across all touchpoints, including TV, web, print and email.

Created strategic plans that met client objectives, presenting plans to clients, and seeing through to final execution. Conducted weekly revenue forecasting and account P&L management for a portfolio of clients, including Reader's Digest, Taste of Home, TNT, TBS, TCM, FleetCor, A&E, Lifetime. Conducted weekly revenue forecasting and account P&L management.Managed, hired and trained a team of seven.

Planned and executed integrated marketing campaigns for clients, including TBS, TNT, A&E, National Geographic Channel, IHG, Lifetime, FleetCor, Fuelman, BP, FleetCards USA.

Served as the primary liaison between the client and the internal production team to communicate project objectives, goals, budgets and deadlines to successfully re-skin a multi-language, international corporate website.

Developed marketing, promotional and sales strategies for all digital projects, including e-mail campaigns, SEO tactics and organic list-growth that resulted in driving revenue an additional 151% year-over-year.Successfully brought two new product lines to market, from initial business plan to roll-out.Recipient of the 2006 Zelnick Media/Clarity Partners Award. Awarded to one person out of the entire company who is responsible for identifying new product lines and successfully taking them to market.

Launched new strategic initiatives to the sales floor, including CRM training, national account selling tools and targeted research reports, which drove revenue an additional $300,000 in three months.Served as project manager for all digital projects, ensuring flawless communication between IT, sales floor and the association/client.Hired, managed, trained and assigned workload to a department of 8, including full-time associates, student interns and a graphic designer in Winnipeg.Recipient of 2005 President’s Club Award for Administrative Supervisor of the Year. Awarded to five administrative employees company wide.

Supported sales teams in US and Winnipeg branches by conducting primary and secondary research on associations and their respective industries in order to create market plans that guided the selling process. Wrote, created and designed media kits for more then 150 different associations across 15 different industries.