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Aimee Irwin is a results-driven executive with a successful track record leading organizations in digital media, data, and technology. Over the course of her 25-year career, she has built new businesses and completed more than $3+ billion in deal transactions.Currently, Aimee serves as Chief Strategy Officer for Experian’s Marketing Services business. In this role, she oversees strategy, corporate development, strategic partnerships and data acquisition for the company's growing marketing services business. Aimee led critical digital data and identity strategic initiatives including investments in TrueData, Place IQ (acquired by Precisely in 2022), MediaWallah, Audigent and the acquisition of Tapad. Aimee served on the Board of Place IQ and currently serves on the Board of TrueData and Audigent. Prior to joining Experian, Aimee served as Senior Vice President, Strategic Partnerships at Nielsen, where she negotiated and managed strategic data and identity partnerships for Nielsen’s media measurement and marketing effectiveness businesses. Aimee also led Strategy and Partnerships at Verve Mobile, where she developed and led Verve’s mobile application business and partnerships with hundreds of media companies. Previously, Aimee was Vice President of Strategy and Corporate Development at AOL where she led strategic planning, M&A and partnerships for AOL’s advertising business. #Experian #Data #Strategy #Advertising #CorporateDevelopment #StrategicPartnerships #Board
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Experian
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Chief Strategy Officer, Experian Marketing ServicesExperian 2023 - PresentCosta Mesa, Ca, Us
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Senior Vice President, Strategy And PartnershipsExperian 2021 - 2023Costa Mesa, Ca, Us
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Vice President StrategyExperian 2018 - 2021Costa Mesa, Ca, Us
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Director Board Of DirectorsAudigent Mar 2024 - PresentNew York, Ny, Us -
Director Board Of DirectorsTruedata Jan 2019 - PresentLos Angeles, California, Us -
Board Member, Programmatic And Data BoardIab Jun 2020 - Jun 2024New York, New York, Us -
Director Board Of DirectorsPlaceiq Dec 2019 - Mar 2022New York, New York, Us -
Senior Vice President, Corporate DevelopmentAledade, Inc. 2017 - 2018Bethesda, Maryland, Us -
Senior Vice President, Strategic PartnershipsNielsen 2015 - 2017New York, Ny, UsLead strategic partnerships for the company’s U.S. Media and Marketing Cloud businesses. Partner with internal business leaders to define requirements and assess customer demand. Negotiate key strategic partnerships for TV viewing data, transaction data, mobile location data, and other online and offline data sets supporting the company’s marketing effectiveness and marketing cloud businesses. Assessed and built business case and financial model for a new product supporting $200M in revenue. Led mobile data partner selection process, providing new data to feed five products across the organization. Successfully negotiated partner agreements supporting $100M+ business. -
Svp, Strategy And Business DevelopmentVerve Mobile 2011 - 2015New York, Ny, UsLed business development, strategic partnerships and account management teams supporting Verve’s mobile advertising and mobile application platform business. Developed the largest location-enabled mobile advertising marketplace by growing partners from 600 sites to 3000+ sites and apps in less than two years through relationships with CBS, Weatherbug, Pandora, and Univision; growing revenue from $15M to $75M in three years. Dramatically increased monthly advertising impressions from 300M to 10B+. Led and managed mobile application platform business with Meredith, Hearst, Raycom, NBC, and Fox. Successfully established, negotiated, and led strategic alliances with local media companies, mobile app publishers, programmatic platforms, DSPs, data providers, measurement companies, creative solution providers, and content providers. Strategically improved gross margins by 10% through the reduction of inventory costs and optimization of inventory sources. -
PresidentAbi Advisors 2010 - 2011UsLed an advisory firm specializing in growth strategy, M&A advisory, business plans, marketing and customer acquisition and strategic partnerships. Developed a financial model and leveraged analytical skills to source acquisition targets for a new online content business for a media company; the company successfully secured $10M in new funding and launched the new content business. Headed a successful new product launch from inception; selected a market to test, worked with technology partner on the product, created the marketing plan, and launched the product in multiple markets to yield measurable success. Managed and grew advertising revenue for an internet company by 20%. -
Vp, Strategy & Corporate DevelopmentAol 2006 - 2010New York, Ny, UsLed strategic planning, corporate development, strategic partnerships, and new growth initiatives for the advertising business. Evaluated M&A opportunities, as well as developed and executed M&A integration plans for key acquisitions, including Third Screen Media, Adtech, and Buy.at. Managed a joint venture with TMZ, as well as identified, led, and negotiated the largest video advertising technology and inventory partnership with Hulu; led similar transactions with Verizon, Warner Bros., Time Warner Cable, and Virgin Mobile. Headed an international advertising growth strategy, including new market assessment, prioritization, partnership evaluation, and investment opportunities. Leveraged third parties to manage and grow incremental advertising revenue for company properties. -
Vp, Marketing & Business DevelopmentLightningcast (Acquired By Aol) 2004 - 2006Lightningcast was the leading online video advertising platform and was acquired by AOL in 2006.Launched Lightningcast’s video advertising network, built it into a leading Internet video advertising network and negotiated video advertising software license contracts with large media companies
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Director Of MarketingLeap Wireless 2001 - 2004San Diego, Ca, UsLed marketing for the consumer wireless brand, Cricket, including brand advertising, market research, and local marketing. Responsible for $20M marketing budget, including television, radio, print, online and direct mail campaigns. Evaluated return on investment and adjusted budget to optimize marketing mix. Developed marketing strategy for the consumer brand, Cricket: identified target market; developed positioning statement; and guided agency in creative strategy for advertising campaigns. Led agency selection process and managed traditional and Hispanic advertising agencies. Developed business plans for new products including text messaging, ringtones, and new price plans. Led market researchers and outside vendors in segmenting audience into target groups for marketing. Defined, launched and evaluated new product trials. -
Vice President, Marketing & Business DevelopmentBackwire.Com (Acquired By Leap Wireless) 1999 - 2001Defined and executed a marketing strategy for acquiring subscribers online. Established alternate third party sales channels and managed relationship with sales channel partners. Developed financial model that was used for valuation and acquisition. Negotiated more than 30 marketing deals and adding more than 2 million subscribers in one year. Analyzed results and optimized programs based on subscriber retention statistics, revenue potential, and cost to acquire.
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AssociateDean & Company 1999 - 2000
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AssociateBain & Company Jun 1998 - Aug 1998Boston, Ma, Us
Aimee Irwin Skills
Aimee Irwin Education Details
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Georgetown UniversityGeneral -
Northwestern University - Kellogg School Of ManagementMarketing And Finance
Frequently Asked Questions about Aimee Irwin
What company does Aimee Irwin work for?
Aimee Irwin works for Experian
What is Aimee Irwin's role at the current company?
Aimee Irwin's current role is Experian Executive | Board Director.
What is Aimee Irwin's email address?
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What is Aimee Irwin's direct phone number?
Aimee Irwin's direct phone number is +176047*****
What schools did Aimee Irwin attend?
Aimee Irwin attended Georgetown University, Northwestern University - Kellogg School Of Management.
What skills is Aimee Irwin known for?
Aimee Irwin has skills like Strategic Partnerships, Digital Media, Digital Marketing, Business Development, Strategy, Online Advertising, Digital Strategy, New Media, Strategic Planning, Mobile Devices, Online Marketing, New Business Development.
Who are Aimee Irwin's colleagues?
Aimee Irwin's colleagues are Isabel Leslie, Danae Goodwin, Sofia Cruz, Sai Krupa Reddy Surarapu, Cláudia Santos, Priya Ramu, Isha Vyas.
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