Aimee Irwin Email & Phone Number

Costa Mesa, Ca, Us

Costa Mesa, Ca, Us

Costa Mesa, Ca, Us

New York, Ny, Us

Los Angeles, California, Us

New York, New York, Us

New York, New York, Us

Bethesda, Maryland, Us

New York, Ny, Us

Lead strategic partnerships for the company’s U.S. Media and Marketing Cloud businesses. Partner with internal business leaders to define requirements and assess customer demand.  Negotiate key strategic partnerships for TV viewing data, transaction data, mobile location data, and other online and offline data sets supporting the company’s marketing effectiveness and marketing cloud businesses.  Assessed and built business case and financial model for a new product supporting $200M in revenue. Led mobile data partner selection process, providing new data to feed five products across the organization.  Successfully negotiated partner agreements supporting $100M+ business.

New York, Ny, Us

Led business development, strategic partnerships and account management teams supporting Verve’s mobile advertising and mobile application platform business.  Developed the largest location-enabled mobile advertising marketplace by growing partners from 600 sites to 3000+ sites and apps in less than two years through relationships with CBS, Weatherbug, Pandora, and Univision; growing revenue from $15M to $75M in three years. Dramatically increased monthly advertising impressions from 300M to 10B+.  Led and managed mobile application platform business with Meredith, Hearst, Raycom, NBC, and Fox.  Successfully established, negotiated, and led strategic alliances with local media companies, mobile app publishers, programmatic platforms, DSPs, data providers, measurement companies, creative solution providers, and content providers.  Strategically improved gross margins by 10% through the reduction of inventory costs and optimization of inventory sources.

Us

Led an advisory firm specializing in growth strategy, M&A advisory, business plans, marketing and customer acquisition and strategic partnerships. Developed a financial model and leveraged analytical skills to source acquisition targets for a new online content business for a media company; the company successfully secured $10M in new funding and launched the new content business.  Headed a successful new product launch from inception; selected a market to test, worked with technology partner on the product, created the marketing plan, and launched the product in multiple markets to yield measurable success.  Managed and grew advertising revenue for an internet company by 20%.

New York, Ny, Us

Led strategic planning, corporate development, strategic partnerships, and new growth initiatives for the advertising business.  Evaluated M&A opportunities, as well as developed and executed M&A integration plans for key acquisitions, including Third Screen Media, Adtech, and Buy.at.  Managed a joint venture with TMZ, as well as identified, led, and negotiated the largest video advertising technology and inventory partnership with Hulu; led similar transactions with Verizon, Warner Bros., Time Warner Cable, and Virgin Mobile.  Headed an international advertising growth strategy, including new market assessment, prioritization, partnership evaluation, and investment opportunities.  Leveraged third parties to manage and grow incremental advertising revenue for company properties.

Lightningcast was the leading online video advertising platform and was acquired by AOL in 2006.Launched Lightningcast’s video advertising network, built it into a leading Internet video advertising network and negotiated video advertising software license contracts with large media companies

San Diego, Ca, Us

Led marketing for the consumer wireless brand, Cricket, including brand advertising, market research, and local marketing.  Responsible for $20M marketing budget, including television, radio, print, online and direct mail campaigns. Evaluated return on investment and adjusted budget to optimize marketing mix. Developed marketing strategy for the consumer brand, Cricket: identified target market; developed positioning statement; and guided agency in creative strategy for advertising campaigns.  Led agency selection process and managed traditional and Hispanic advertising agencies. Developed business plans for new products including text messaging, ringtones, and new price plans. Led market researchers and outside vendors in segmenting audience into target groups for marketing. Defined, launched and evaluated new product trials.

Defined and executed a marketing strategy for acquiring subscribers online. Established alternate third party sales channels and managed relationship with sales channel partners. Developed financial model that was used for valuation and acquisition. Negotiated more than 30 marketing deals and adding more than 2 million subscribers in one year.  Analyzed results and optimized programs based on subscriber retention statistics, revenue potential, and cost to acquire.

Boston, Ma, Us

Bs, Business Administration And Management, General

Mba, Strategy, Marketing And Finance