Aimee F. Email & Phone Number

I was the kid who was always asking “why?” -- challenging the status quo. And I’ve not stopped pushing the envelope to improve customer experience and business growth since.In my career journey, I’ve encountered many tough business problems, but despite barriers, I kept going. I’m that person. When I say I’ll do something, it will happen. Now, I put that perseverance to work as a Senior Director, Content Strategy at UnitedHealthcare, part of the UnitedHealth Group family of businesses.I’m well-versed in telling brand stories that not only engage, inform, surprise, delight, and impact their audience, but that will also deliver on measurable business goals. And I am the conduit between the brand and consumer. I help companies find the subject and medium that best fits their unique identity, and then I produce high-value content that meets both customer and business needs.I’m expert at connecting the dots between customer insights, data, technology and delivering a personalized customer experience at precisely the right moments. I’ve blazed new paths in marketing with curiosity, empathy, and creative solutions, resulting in multiple awards for marketing and communications excellence. If you’re interested in grabbing coffee and talking best practices, please send an email my way.COMPETENCIES• Employee Experience• Customer Experience• Persona Development• Journey Mapping• Content Center of Excellence Design/Build• Content Strategy & Operations• Content Development & Creative Design Process• Content Management• Digital & Content Analytics • Audience Segmentation/Targeting• Omnichannel Campaign Design and Execution• Marketing and Sales Funnel Optimization• Digital Marketing Technologies• Graphic Design & Technologies (Adobe Creative Suite)• Project Management • Team Management• Marketing Budget ManagementTECHNICAL SKILLS• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat)• Marketing Technologies (Web, SEO, Social Media, Programmatic Display, Adobe Analytics, Adobe Target, Medallia, Eloqua, Oracle Content Marketing)• Customer Experience Technologies (Medallia, Cemantica, Smaply)

Listed skills include Email Marketing, Marketing Strategy, Seo, Digital Marketing, and 69 others.