Aimee Long Email and Phone Number

Client DeliveryEstablished comprehensive campaign management blueprint to ensure successful delivery of over 200 client-sponsored tacticsIncreased business's contractual renewal rate from 40% to 70% Daily monitoring and analysis of KPI's for all client campaigns including on-site engagement, email analytics, and social metrics Build, test, and optimize automated email campaign flows to create a flawless member journey from start to finishPlan, manage and optimize programmatic ad campaigns across all client-sponsored tactics driving on-site engagement growth by over 50% Brand DevelopmentDeveloped a robust company-wide marketing & content strategy to increase site traffic and engagement for 20 branded communitiesCreated and maintained complex content calendar for 20 brands, including both client-sponsored and house collateral across multiple platforms including email, social, & programmaticIncreased growth of onsite member engagement by 300% and growth in member social actions by 200% from H1 to H2 by leveraging an omni-channel strategy Investigate and nurture customer segments for an enhanced user experienceManagementMotivating leader for a 6 person team in a remote and extremely fast-paced and rapidly changing environmentSuccessfully rebranded team internally from marketing execution to client delivery and analyticsEnhance cross-team collaboration and communication across internal teams

Marketing Communications Specialist for Skipta, the leading social network of specialized online medical communities for verified healthcare professionals.

Implemented an effective social media strategy and content calendar that increased organic reach of Facebook page by 39% and page likes by 33% in 3 monthsAnalyze and present on campaign metrics using Google AnalyticsActualize unique and effective paid ad campaigns via social media, including promoted posts and contests Assess strategies to determine and measure ROI for social media campaignsProduce original digital content for web and social mediaAllocate funds from social media budgetManage content for over ten websites across property, including SEO optimization

As an intern at Stratus Interactive, a successful marketing agency in West Chester, PA, my main objective is to create targeted content for clients through social media, newsletters, and blog posts. In order to do so, I must research and identify industry trends on a daily basis.

I am volunteering as an intern for the Hillsdale Elementary School Parent Teach Organization (PTO). I assist the Director of Online Affairs with the overall maintenance of both the website and social media pages. My overarching goal is to drive traffic to the website in order to increase parent involvement in the longterm.