Working on growth marketing and international expansion projects

1. Rotation 1: Strategic Product Development: Spearheaded a robust analysis of existing HelloFresh 'convenience based recipe' portfolio by identifying gaps via competitor mapping, A/B testing 3 new product categories and conducting a deep-dive consumer research study2. Rotation 2: Country management and growth marketing in Luxembourg resulting in increased active customer base3. Rotation 3: HR Business Partner: Revamping the HF Career Framework by ideating multiple design options to best capture stakeholder feedback and evaluate the framework relevance.4. Rotation 4: Strategic Product Development : Currently working on the HF Core recipe menu and product portfolio

Project Manager for Digital Strategy Transformation and Web Development projects.Key Accomplishments:• Project lead for 12 digital strategy and user experience (UX) projects in less than 2 years driving a 10% increase in overall revenue• Employed Design Thinking tools to revamp the intranet portal for a shipping client, thereby increasing manpower efficiency and ramping up the employee usage of the portal• Mobilized digital transformation projects for multiple agencies within the Government of Singapore boosting digital adoption.• Prepared RFP proposals and delivered pitches to client steering committees, generating new business worth S$500,000 in one year• Accelerated digital transformation for aviation client by constructing user-led interactive service menu after analysis of service offerings and brand identity yielding increase in cross-selling of additional services

Independently led projects resulting in appointment at a leading international bank to run regional marketing campaigns from client’s office for 8 months:Key Accomplishments:• Project lead for key regional digital campaigns. End to end project management from planning budgets and resources, brainstorming on campaign strategies, executing the ATL and BTL deliverables and presenting ideas to clients.•Spearheaded Regional Holiday Campaign for International Banking client. The campaign won the Gold Award at the MarCom Awards 2017.•Won new project pitches for key client account.Key Responsibilities:·Responsible for liaising with the Client to understand first-hand their business needs.·Work with internal teams within Splash (eg Visual Design; Technical; UX) to execute projects.·Day to day liaison with clients to manage briefs, brainstorm ideas, advise clients on best practices, tracking the success of campaigns, putting forth recommendations etc.· Monitor day-to-day activities of the project team and ensure work is progressing as planned.· Manage schedules, budgets, assets, and overall project organization to ensure requirements and project deliverables dates are clearly communicated, understood and executed upon.· Effectively and efficiently plan and prioritize all deliverables and resources working across project(s) based on the scope of work and project goals.· Consistently identify needs that Clients may not recognize and ensure approaches and solutions are linked to objectives and future needs.· Consistently manage the Clients' expectations, ensure delivery of the highest quality service, and solicit and act on client feedback.· Communicate strategic recommendations to clients, team members, and senior management on a regular basis.· Contribute towards potential opportunities through new pitches and presentations.

• Appointed as a teaching assistant under Prof. Poornima Luthra for Leadership and Team Building Module, under Prof. Anirban Mukherjee for Marketing 101, Prof. Grace Park for Psychology of Group Processes and Decision Making and under Prof. Ivy Lau for Introduction to Psychology• Responsible for class participation evaluation and assisted in administrative tasks related to examinations. Mentored students with regards to understanding the course material.

•Spearheaded competitor analysis to facilitate supervisors in creating a brand strategy for new launches by highlighting key areas of focus by direct competitors. Researched on social media and PR tactics used by competitors such as blogger collaboration, social media engagement and media drops.•Conducted in-depth research on competitors’ Christmas marketing strategies during the Christmas launch period and presented the findings to senior mangers to facilitate a brainstorming session.•Completed PR tracking and evaluation for 6 quarters (2014-15) for 15 markets to understand key PR drivers for effective trend reporting and growth opportunity analysis.•Contributed weekly articles and managed layout editing for the Internal Newsletter to communicate new developments within the regional markets to the International Headquarters and aided in designing the PR section for the activation strategy for an upcoming launch.

• Market research project on how to drive up consumer consumption during festive season. Collaborated with the Advertising partner, J.W. Thompson, to create concept ideas for festive marketing campaigns.•Estimating efficacy of previous measures undertaken for festive promotion and suggesting new areas for development.•Assisting the social media platform for Kukure, for greater Customer relationship management.

•Achieved the successful completion of the pre-screening process of 250 new employees within a time period of 40 days.•Collaborated with the marketing and finance departments to organize the hotel launch event, which hosted 500 influential potential customers.•Assisted in completing all joining formalities including orientation, training and administrative functions for all 250 new employees.•Developed strong inter-personal skills with the assistance of the senior management and through regular inter department meetings.