Aishwarya Taori Email & Phone Number

New York, Ny, Us

New York, Ny, Us

· Developing marketing data reporting from the ground up using Tableau, Adobe Analytics and Big Query to provide real-time insights into the performance of marketing funnels, business metrics, reports, and key performance indicators (KPIs). · Facilitating and maintaining effective communication with various vendors, such as Apple, Google, Microsoft, TransUnion, etc., to establish and configure diverse third-party data sources and reports. · Collaborating with stakeholders and cross functional teams to define project requirements, and objectives. · Working closely with the development team to ensure the alignment of business requirements with technical solutions.· Extracting, compiling, and tracking data, and analyzing data to generate reports and forecasting ad-hoc analysis.· Managing critical initiatives for company executives aimed at consolidating multiple reports into a unified format, streamlining processes, and enhancing overall efficiency to optimize time and productivity.· Conducting regular project status meetings, providing updates to stakeholders, and addressing issues in a timely manner.· Developing and maintaining reports and dashboards to visualize key performance indicators (KPIs) and track business metrics.· Developing and maintaining detailed documentation, including business requirement documents, confluence, and JIRA tickets.· Optimizing existing data visualizations based on user feedback and data analysis, resulting in a 15% increase in user engagement and satisfaction.

Beijing, Cn

New York, Ny, Us

• Conducted analysis on pricing opportunities, customer behavior, and competitive positioning to help drive Fareportal's long-term pricing strategy using SQL Server, Python, MS Excel, Power BI, Tableau and Report Manager.· Designed A/B tests to maximize revenue, conversion rate and sales sold across different marketing channels and increased the total revenue by 10% by doing multiple successful testing on different hypothesis by analyzing several data sets.· Created Performance Dashboards using SQL Server and Power BI for insights, which helps to understand business processes.· Worked closely with Data Science, Technology and Marketing team to deploy online pricing tests in parallel for two brands:CheapOair and OneTravel and ensure proper compliance with cost and revenue recognition strategies.· Boosted sales by 17% by translating numbers into meaningful insights by performing different analysis and tests.

New York, Ny, Us

• Maintained the Entrepreneurship Lab website (elab.nyc) and database by updating content, implementing new technology and monitoring performance using technologies like SQL, MS Excel, Drupal CMS, and HTML• Used advanced Microsoft Excel to create pivot tables and pivot reporting, as well as use VLOOKUP function• Visualized and extracted data using MySQL, Tableau and Google Analytics• Optimized data collection procedures and generated reports on a weekly, monthly, and quarterly basis

Nashik, Maharashtra, In

• Created screen-mockups and website mockups using Axure RP to review the requirements and provide feedback on the screen design.Tools Used: Axure Pro, Adobe InDesign, MS Visio, Tableau, MS Excel, WordPress• Worked with developers and Quality Analyst to make sure the articulated requirements are captured properly in the Responsive design. • Created workflow Charts and Processes using MS Visio and Lucid Chart for Requirements gathering.• Worked on web service related technologies to design PDP page versions for Desktop, and Mobile. • Closely worked with Product Owners to manage Product Backlogs to prioritize features and subsequently created Sprint Backlogs. • Engaged in creating user manuals for the customers use to aid them in navigating the online Insurance management system. • Conducted walk through with the testing team to clarify the requirements and reviewed the test plans and test cases. • Worked on various projects like MUDRA.

• Developed a Management Information System which stores information on servers for clients• Collaborated with key personnel in analyzing business requests for feasibility and costs• Communicated with project stakeholders regarding test results and have strong data visualization and graphic design skill

Master'S Degree, Information Systems

Bachelor’S Of Engineering, Computer Science