Evgenia Pershina Email & Phone Number

New York, NY, US

Midvale, Utah, US

• Collaborated with Content Editor and authors to develop optimized content for customers throughout the purchase journey.
• Created monthly/quarterly SEO reports to determine the effectiveness of the strategy and recommended adjustments based on the data.
• Managed ongoing reporting requirements (daily monitoring/weekly performance scorecards/ad hoc analysis); provided actionable recommendations for performance improvements and used data to inform strategic decisions.
• Presented weekly SEO business update and trends to digital marketing team.Collaborated with site merchants on site-wide updates to ensure taxonomy alignment with search behavior.
• Evaluated competitor sites from a content/technical perspective to provide inputs for future enhancements.
• Developed category reporting based on data from multiple sources to provide a dashboard of all KPIs across key categories.

Midvale, Utah, US

Paris, Ile-de-France, FR

• SEO analyst for 18 beauty e-commerce brands for L'Oréal USA and Natural Diamonds (the NDC)
• Conducted quarterly technical diagnostic crawls covering site speed, indexability, technical errors, metadata length, structured data errors, image attributes, HTML heading errors, internal linkage, broken backlinks.
• Performed all on-site optimizations for 70 articles and 300+ pages, including but not limited to optimizing data tags, keyword research, internal linking, URLs, content, headers, and alt texts. Provided metadata for.
• Evaluated existing content and completed content gap analysis based on 1st SERP, search trends, and overall marketing strategy.
• Structured and deployed monthly and quarterly SEO reports to provide insights for clients’ website performance by conducting web and traffic analytics. Reports reflected customer behavior evidenced by search terms.
• Assisted the SEO Lead with extensive site audits, including mobile page speed performance scores, page recommendations, and keyword categorization based on navigation structure.

Ottawa, Ontario, CA

• Acadium (former GenM) has helped over 40,000 students train for careers in digital marketing through content, work experience, and ultimately the accelerator program.
• Selected in the top 5% of applicants to receive competitive 1:1 digital marketing coaching.
• 300+ hours of immersive, objective-based learning of key digital marketing channels, strategic frameworks, and marketing career pathing best practices.
• Developed processes to effectively create strategic digital marketing campaigns, conversion-focused marketing funnels, and managing paid media campaigns.
• Trained and tested through various assignments and exercises on modern marketing technologies like MailChimp, ManyChat, Slack and Stukent.

• DropshipXL is an online academy that gives students the knowledge and tools necessary to create freedom through entrepreneurship by leveraging the power of Dropshipping.
• Created infographic content for Instagram, scheduled daily postings and researched industry related hashtags that led to an increase of the total number of followers by 5% in five weeks.
• Over a period of 10 days executed eight email campaigns, optimized subject lines, and email sequences that led to 14% open rate and 18% response rate.
• Leveraged Ahrefs to research keywords, implemented on-page SEO, including content and metadata optimization.

Miami Beach, Florida, US

• Connections Collective (CXN) is a performance driven and technology based digital agency that helps innovative brands create their future.
• Leveraged SEMrush to research keyword phrases to identify the most beneficial opportunities for targeting and driving traffic. Created a list of 30 SEO optimized blogpost titles.
• Contributed 10 SEO friendly blog posts to www.Furlough.com that supported overall traffic.

Bachelor Of Business Administration - Bba, Digital Marketing

Bachelor'S Degree, Chinese Studies