Author of Amazon no#1 Best Seller in Communications "Horse Can Fly"

-Managing operations of the firm across India-Transition of the firm to Ketchum processes and best practices. Part of the Ketchum Global Experts team for Corporate, Finance and Technology practices-Launched Ketchum Digital in India In close affiliation with Sampark Public Relations (ahead to the acquisition of majority stake by Ketchum), I set up Index Brand Capital -a specialist investor relations firm. The stint with Index Brand Capital as CEO was from April 2010-September 2010. Key clients: Pudumjee Industries, organization and marketing for India Securitization Summit 2010 (for NISM-established by the Securities and Exchange Board of India) and corporate branding for Trust Plutus-a wealth management firm.

Firm was retained by clients such as Edelweiss, UTI Mutual Fund, Tata Mutual Fund, Nishith Desai Associates, Milestone Capital, ITC Ltd, EMA Partners, Glodyne, Manipal Cure and Care, id8 Labs, ICRA, UTI MF, AMFI, IMI Mobile, Abraaj Capital, etc. In addition, the firm handled prestigious assignments like launch of Dubai International Financial Centre 2005 (in Indian media), entry strategy for Gulf Finance House for India, Bharatiya Pravasi Diwas 2006 (Hyderabad), Siang River Festival 2006 (Arunachal Pradesh), etc.Worked with id8Labs to create Reputome ™ -a proprietary tool to monitor Online Reputations. The firm had offices in Mumbai, Delhi, Chennai, Bangalore, Kolkata, Hyderabad and Pune. The firm employed more than 40 professionals.

-Expansion from three offices to six offices and operations into 25 cities.-Key client acquisitions: ITC Ltd, Bajaj Tempo, UTI MF, Tata MF, Government of Singapore (tourism, healthcare and education promotions), BPL Mobile.-Increase in monthly billings by over 300 percent to emerge as one of the top 20 agencies in the country.

-Expansion from single office firm into a multi-centre full service network with ten offices and operations in 25 cities.-Independent Investor Relations practice for Indian and international markets in tie-up with Anne McBride Co (US). Key assignments in India: Bharti Televentures IPO across more than 20 cities, Aptech restructuring, ABB restructuring, etc. -Formulated proprietary evaluation models for sponsorships and peer group messaging analysis. -Spurred the growth of the agency into Brand and Events PR bagging prestigious accounts like ITC (Sports & lifestyle events, Tobacco, Greeting Cards, Agarbathis), Bajaj Auto, Femina Miss India 2003, Guinness UDV (Diageo), Hitachi Home & Life, Oyzterbay, ColorPlus, Airtel, etc.-Conceptualised and created brand properties like Classmate Young Author Contest, SOS Nurturing Tomorrow, ColorPlus National Bowling Championship, Command (Hutch) Theatre Festival, B&H Time & Space, etc.-Other key clients: Enron, Airtel,, ICICI Prudential Life Insurance, Fitch Ratings, Bank of America, ABB, Hitachi Home & Life, Orange, Comsat Max, Zee TV, ICICI Ventures, Teradata, etc.