Anthony Coleman Email & Phone Number

Orlando, Florida

• Develop and execute communication and engagement strategies and tactics for NBA LIVE Mobile social media and owned channels
• Motivated LIVE Mobile fans online and ultimately drove them to in-game experiences
• Created and managed schedules in-game messaging, push notes for users to receive which helped increase Daily User Engagement by 40%
• Work with stakeholders to develop impactful and effective copy and assets to support communications plans
• Ensured content that was produced met the standards for EA by working with various departments
• Establish key performance indicators and drive regular reporting and analyses

• Analyze, develop, implement and lead all digital marketing and social media campaigns across various platforms and social communities (e.g. Facebook, Twitter, Vine, Snapchat, Instagram, etc.) using Facebook Business.
• Identify best practices across multiple, related environments and industries and investigate how competitors and other leagues are using paid or promoted social media
• Created & oversee the development and implementation of our Social Media Content Distribution Network which has garnered over 200M distribution views worldwide by building relationships with major outlets such as.
• Manage social media campaigns and day-to-day activities
• Act as a liaison on behalf of the league to help players and teams with branding, social verifications and various social initiatives and any issues that may occur
• Work with member teams on contests, sweepstakes and broad USL Social Media initiatives, as well as integrate these efforts into the unique USL brand

Tampa, Florida

Greenville, South Carolina

• Develop, manage and implement the team’s digital marketing and e-marketing strategies
• Manage and coordinate the team’s digital advertising by working with the Director of Marketing & GM.
• Manage and enhance the team’s website and online sales vehicles.
• Develop and implement social media and e-marketing strategies aimed at increasing tickets sales and game promotion while also enhancing the team’s brand position and visibility within the community.
• Develop, monitor and manage the team’s in-arena digital assets to ensure fulfillment and brand integrity for both the Warriors and team partners.
• Collaborate with the ticket sales department to develop effective marketing support for season ticket, group, suite and individual game sales.

• Managed social media accounts for the Lake Erie Monsters & Cleveland Gladiators
• Monitored, updated and participated in team’s social network sites including (but not limited to) Facebook, Twitter, Google+, Instagram and YouTube.
• Assisted in the creation and updating of basic web pages on LakeErieMonsters.com, ClevelandGladiators.com, CantonCharge.com, CavaliersTeamShop.com, etc.
• Help edit, resize and publish web graphics, including game and event photo galleries.
• Assist in video recording of coaches/players during pregame, postgame, press conferences and occasional practice media availability sessions.
• Gathers, distributes and archives news clips both electronically and hard copy while also posting clips on the website daily.

Assigned Stories for reporters for the 5,6 & 11 o'clock showsDirected photographers where to go for story breaksMade beat calls for story leadsUpdated main website for new stories.Maintained social media pages

• Conceptualized, developed and anchored an online, original series called ‘Feed AJ’ which was sold as an integral part of Falcons’ sponsorship package.
• Created and implemented new sponsorship activations both online and onsite.
• Worked directly with players and coaches on daily basis shooting and editing content including interviews, press conferences, community events and more.
• Published editorial content to web, mobile, and social channels through league CMS as well as syndicated content across league partners including NFL, ESPN and other networks to maximize brand exposure.
• Supported all phases of game day production before, during and after including onsite fan engagement, online editorial publication and on-field press coverage.
• Assisted in editorial process to streamline video production and publishing with digital media team.

• Shot game and practice footage and produced weekly highlights.
• Loaded daily footage to LRS Sports system for coach and player review.
• Downloaded various college football games to review for the season.
• Transferred game films with various colleges via NCAA regulated software.

• Worked closely and assisted with on-site talent, creative team and executive staff.
• Managed and set up technical equipment.
• Gathered props and extras for various scenes.

Bachelor Of Science (Bs), Journalism And Mass Communications

Masters, Applied Engineering & Technology- Graphic Communications