Anthony Coleman Email & Phone Number

Orlando, Florida

● Develop and execute communication and engagement strategies and tactics for NBA LIVE Mobile social media and owned channels● Motivated LIVE Mobile fans online and ultimately drove them to in-game experiences● Created and managed schedules in-game messaging, push notes for users to receive which helped increase Daily User Engagement by 40%● Work with stakeholders to develop impactful and effective copy and assets to support communications plans● Ensured content that was produced met the standards for EA by working with various departments● Establish key performance indicators and drive regular reporting and analyses● Increased followers by a combined 130% over all social platforms without using paid promotions● Analyze, develop, implement and lead all digital marketing and social media campaigns across various platforms and social communities (e.g. Facebook, Twitter, TikTOK, Instagram, etc.) using Facebook Business/ Creator Studio, Twitter Ads, SpikeTrap, Google Play Store etc.● Created social media campaigns with social media influencers: Spice Adams, The Professor, Bone Collector and more for NBA All-Star● Spearheaded social media campaign with Express Clothing that ran with various NBA Players: John Collins, Victor Oladipo, Trae Young etc.● Partner with internal and external stakeholders to support business needs, targeted campaigns, and new opportunities for the franchise● Utilized NBA LIVE Mobile owned channels in support of franchise creator and influencer engagement● Assist with Player Voice needs and feedback loops as needed on respective channels● Worked with developers to share feedback from users about issues in-game● Created Web articles for upcoming programs for users to learn and stay up-to-date with what is new in NBA LIVE Mobile

● Analyze, develop, implement and lead all digital marketing and social media campaigns across various platforms and social communities (e.g. Facebook, Twitter, Vine, Snapchat, Instagram, etc.) using Facebook Business, Twitter Ads, etc..• Identify best practices across multiple, related environments and industries and investigate how competitors and other leagues are using paid or promoted social media• Created & oversee the development and implementation of our Social Media Content Distribution Network which has garnered over 200M distribution views worldwide by building relationships with major outlets such as: ESPN, Bleacher Report, Copa 90, SportsBible, etc. • Manage social media campaigns and day-to-day activities• Act as a liaison on behalf of the league to help players and teams with branding, social verifications and various social initiatives and any issues that may occur• Work with member teams on contests, sweepstakes and broad USL Social Media initiatives, as well as integrate these efforts into the unique USL brand• Research all new social media platforms• Monitor effective benchmarks for measuring the impact of social media programs through an analytics platform Crowdtangle, TapClicks• Identify, develop and maintain relationships with key influencers. Keep updated/current lists of those influencers across multiple categories• Update social media dashboard and report success and lessons learned. Actively “listen” to the social media community and regularly report on findings• Identify opportunities, trends and features in the social media space by understanding consumer insights, trends, social media and global marketing strategies to help produce successful integrated campaigns

Tampa, Florida

Greenville, South Carolina

Develop, manage and implement the team’s digital marketing and e-marketing strategies• Manage and coordinate the team’s digital advertising by working with the Director of Marketing & GM.• Manage and enhance the team’s website and online sales vehicles.• Develop and implement social media and e-marketing strategies aimed at increasing tickets sales and game promotion while also enhancing the team’s brand position and visibility within the community.• Develop, monitor and manage the team’s in-arena digital assets to ensure fulfillment and brand integrity for both the Warriors and team partners.• Collaborate with the ticket sales department to develop effective marketing support for season ticket, group, suite and individual game sales.• Create and manage all electronic communication from the team to customers, partners and media.• Manage all collateral material (including season tickets, sales collateral, pocket schedules, promotional pieces and marketing pieces) production from design conception through production.• Design and produce all print and electronic advertising under the direction of the Director of Marketing and GM.• Work with the Director of Marketing to develop enhanced promotional and marketing platforms with media partners, corporate partners and community partners aimed at generating incremental ticket sales and increased awareness and visibility.• Create, develop and implement communications strategies aimed at fan engagement, fan development and individual game promotion/ticket sales.

• Managed social media accounts for the Lake Erie Monsters & Cleveland Gladiators• Monitored, updated and participated in team’s social network sites including (but not limited to) Facebook, Twitter, Google+, Instagram and YouTube.• Assisted in the creation and updating of basic web pages on LakeErieMonsters.com, ClevelandGladiators.com, CantonCharge.com, CavaliersTeamShop.com, etc.• Help edit, resize and publish web graphics, including game and event photo galleries.• Assist in video recording of coaches/players during pregame, postgame, press conferences and occasional practice media availability sessions.• Gathers, distributes and archives news clips both electronically and hard copy while also posting clips on the website daily.• Assists web team during game days when necessary.

Assigned Stories for reporters for the 5,6 & 11 o'clock showsDirected photographers where to go for story breaksMade beat calls for story leadsUpdated main website for new stories.Maintained social media pages

• Conceptualized, developed and anchored an online, original series called ‘Feed AJ’ which was sold as an integral part of Falcons’ sponsorship package.• Created and implemented new sponsorship activations both online and onsite.• Worked directly with players and coaches on daily basis shooting and editing content including interviews, press conferences, community events and more.• Published editorial content to web, mobile, and social channels through league CMS as well as syndicated content across league partners including NFL, ESPN and other networks to maximize brand exposure.• Supported all phases of game day production before, during and after including onsite fan engagement, online editorial publication and on-field press coverage.• Assisted in editorial process to streamline video production and publishing with digital media team.

• Shot game and practice footage and produced weekly highlights.• Loaded daily footage to LRS Sports system for coach and player review.• Downloaded various college football games to review for the season.• Transferred game films with various colleges via NCAA regulated software.

• Worked closely and assisted with on-site talent, creative team and executive staff.• Managed and set up technical equipment.• Gathered props and extras for various scenes.

Bachelor Of Science (Bs), Journalism And Mass Communications

Masters, Applied Engineering & Technology- Graphic Communications