Allison Emery Email & Phone Number

Dallas, TX, US

Irving, Texas, US

• Led brand quantitative and qualitative research studies, which ultimately garnered CEO alignment, optimized our brand portfolio with strategic architecture, empowered our value propositions, and transformed our.
• Headed McKesson's new corporate executive briefing center to create an immersive branded environment for business leaders, customers, employees, and industry stakeholders, managing the experiential strategy while.
• Led team owning the center's digital, virtual reality, video, and exhibit strategy and execution across agencies and in-house talent, translating complex business strategy into easy-to-understand concepts that.
• Empowered the center's architectural and technology strategy, leveraging internal and external industry experts to construct a state-of-the-art experiential space, which includes a broadcast studio, flexible events.
• Researched and onboarded AI and advanced creative technology, managing the integration of digital avatar platform Synthesia, content creation tech Writer and Adobe Firefly by trailblazing processes, procedures, and.
• Championed award-winning brand campaigns exceeding benchmarks, using in-house design, video, and marketing teams to increase awareness of purpose-driven business strategy and patient impact with targeted customer and.

Irving, Texas, US

• Established new corporate brand team as part of McKesson headquarters transition to Texas, which required building operations, structure, processes and culture while advancing the brand externally during the COVID-19.
• Launched the Ontada brand, inclusive of narrative, design and content strategy.
• Transformed brand governance by implementing Bynder and increasing resources for employees and agencies through enhanced digital asset management, digital brand guidelines, and digital design templates while saving.
• Developed cross-departmental relationships in a complex highly-matrixed environment, building trust with leaders while establishing my team as expert consultants on brand and creative projects.

New York, NY, US

• Structured, recruited and established a comprehensive creative team from the ground up for a newly-acquired national account, Danone North America.
• Built interagency and client relationships, working closely with brand, shopper marketing and creative leads to evaluate restructuring teams and to launch omnichannel campaign planning.
• Partnered with executive, account, planning, digital and production teams to elevate client, retailer and business pitches to leverage strategy, budget and innovation.
• Created creative project management, organization, processes and flow across Dallas, NYC, Chicago and Bentonville sites, establishing best practices and cost efficiencies from the outset.
• Led creative CPG brand and campaign toolkit development, including comprehensive activation plans, strategic audience analysis, custom content creation, influencers and consumer promotion.
• Led Oikos’ ProFuel “Refuel Your Resolve” innovative brand/product launch, a new protein drink with a caffeine kick, shaking up both the energy and smoothie categories.

New York, NY, US

• Drove strategic development, ideation and implementation for 360° retail programs including CPG launches, seasonal products, corporate social responsibility (CSR) and category solutions.
• Led 15+ creative team members, cross-functional teams and interagency teams to ensure creative is on brand and brief for Dallas, NYC, Chicago and client sites.
• Led national retail seasonal programs for Hershey, including support for Hershey's first-ever seasonal movie partnership.
• Secured 2019 Halloween incremental placement with Walmart in and out of the seasonal section in collaboration with Rubies (costume and décor partner).
• Led Hershey’s “Get into the Spirit” Halloween program for northeastern grocery retailer Ahold Delhaize (6,700 stores), achieving 92% ACV, regaining lost early season sales over previous year, increasing factory buy and.
• Led Hershey’s “Come Together with S’mores” 2018 summer program for Ahold Delhaize resulting in +246 BPS higher for stores that executed the program.

New York, NY, US

• Conceptualized creative programs focused on strategy, retail brand stories, launches and pitches for 20+ U.S. and Canadian clients in a fast-paced environment.
• Led creative team members, cross-functional teams and interagency teams to ensure creative is on brand and brief for Dallas, NYC, Chicago and client sites.
• Managed and developed three direct reports, advising on career progression and growth.
• Launched Hershey’s Cookie Layer Crunch retailer campaigns, contributing to $100 million overall 2017 sales and producing Hershey’s most successful product launch in over ten years.
• Launched exclusive “Kissmas Gift” Hershey’s Kisses 360°program at CVS, scoring incremental product placement, increasing category share and securing top product position in front of brand innovations from Mars, Nestle.
• Researched, created and wrote content for TPN’s Love of Retail blog, covering design, shopper experiences and retail trends, driving engagement and new business resources.

New York, NY, US

• As creative lead on select retailer, national and international CPG accounts, conceptualized and designed print, digital, video and social content for shopper marketing programs.
• Optimized budget ROI while focusing on innovations to ensure client success.
• Crafted pre-production documentation and led photo shoots with creative directors, guiding photographers, stylists and retouchers for national recipe and lifestyle campaigns.
• Co-produced video for Boys and Girls Club of Bentonville leading to record 2014 gala donations.
• Created content to launch Peppermint Bark Bells at Target resulting in a retweet from Target CMO Jeff Jones that boosted exposure and strengthened brand relationship.

New York, NY, US

• Designed print, digital and social CPG campaigns in close collaboration with creative directors, copywriters and production artists from inception through execution to file release.
• Maintained and organized brand, retailer and partnership assets, images and style guides.
• Partnered with executives and account/creative leads to craft business and c-suite presentations.

• Consulted on creative, marketing and interior design projects, providing expertise in business matters, internal/external communications, graphic design and residential design.
• Prepared designs in partnership with clients, focusing on trends, timelines and budgets.
• Managed client relationships, including estimates, research, product/vendor sourcing, planning, concept, design, execution and billing.
• Completed master’s degree in graphic design, relocated to Dallas and acquired a position with TPN.

Alpharetta, Georgia, US

• Researched, analyzed and wrote end-user convenience store software training and documentation, conducting usability tests, quality assurance tests and interviews.
• Translated complex accounting, fuel and price book principles to user-friendly language.
• Developed training and presentations for PDI annual training conference.
• Resigned due to spouse’s change of duty station.

Master'S Certificate, Pr Strategy

Master'S Certificate, Sc Johnson Business School, Brand Management

Master’S Certificate, Sc Johnson Business School, Business Strategy

Master Of Arts - Ma, Graphic Design

Bachelor Of Arts - Ba, Journalism & Mass Communications, Political Science