Ajevan Kandasamy Email & Phone Number

Toronto, Ontario, Canada

• Actively taking part in all stages of the design process (including defining the product goal, research, ideation, design, implementation, testing and validation, and launch)• Working with developers to implement and improve designs. • Collaborating with Marketing, CRM, CRO, and Ecommerce to design material to help drive demand and new customer acquisition.- Achievements - • Lead the Quark blog redesign process that resulted in a 29% increase in sessions (YoY) by optimizing SEO and user experience.• Successfully redesigned the cabin selection process using research data (reducing cognitive load) which originally had a high abandonment rate. Prototype success confirmed with usability testing.• Refreshed an “Inventory & Pricing” page which decreased bounce rate by 68% and currently has one of the highest page values.• Owned and curated a new Design System through collaboration with external designers.

Toronto, Canada Area

- Developed branding strategies and designed materials for various campaigns (Ultramarine, Polar Learning Channel, PolarPro, Tundra etc.)- Improved UI/UX on the website using various research methods.- Designed editorial layouts for print materials (Seasonal/Expedition Brochures).- Streamlined the creative request process from the Sales department to improve efficiency.

Toronto, Ontario, Canada

• Led the entire product design process for two mobile applications from research to development handoff, including qualitative/quantitative research, sitemaps, personas, user flows, wireframes, and prototypes.• Collaborated with the CEO, the Head of Product, and the development team to assimilate design thinking into their problem-solving processes, resulting in innovative solutions and markedly improved business practices

Ontario, Canada

Advanced Diploma, Graphic Design

Graphic Communications