Ajith Gopalakrishnan Email & Phone Number

Delhi, India

Gurugram, Haryana, India

Delhi, India

New Delhi Area, India

• Demonstrated excellence in marketing strategy, pricing, media promotions, conducting market research, planning and implementing integrated marketing solutions. Displayed skills in creating a culture of high performance to develop and enhance performance, leadership & execution skills of employeesKey Competencies:• Strategy Planning and Execution, P/L & Performance Improvement, Product Management, Brand Management• Growth Management and Business Development, Profit Centre Management, Team Management, Distribution Management• Market Analysis, Key Account Management, Client Relationship, Market Penetration, Competition AnalysisKey Resposibilities – Quik reviews• Taken the responsibility to increase the overall billing including by increasing the existing Effective Rates• Major clients from the regions were missing in Polimer News though it maintains the status of NO.1 News in Tamil Nadu market as the perception of the group was missing, taken the responsibilities for that and succeeded in in achieving. • Hero,Maruti, Hyundai, HMSI, Suzuki Motors got active in quick succession as per the desired rates, working on the other clients.• Major achievement was that of able to inflate the ER as required by the management• Formed competitive team to be alive in the market• Started maintaining cordial relationship with the client.• Many new pitches were done in quick as all of them were not active due to rate issues.• Delhi region recorded 153% growth from Jan 2018 – Dec 2018.

Sr. Assistant General Manager – Heading Marketing/Sales, Kairali, We and People (Time Selling/Online/Event)• Conceptualising, devising, implementing and monitoring marketing as well as sales strategies in media & communication in order to drive growth in business volumes and realize sales and revenue targets. Performing market segmentation, identifying viable vertical segments, creating targeted messaging of business development. Managing prestigious accounts through branding and positioning programs by coordinating program content in line with the preferences of both, client & agency.Drawing up a detailed media buying and operational plans to clearly delineate requirement of each medium to maximize cost effective reach within overall budgetary parameters. Handling sales team concepts/ innovation, understanding client requirements and suggesting appropriate advertising solutions. Driving key strategic initiatives while identifying and developing new business acquisition opportunities in order to deepen market penetration in the allocated areas and enhancing the client base• Leading a team and ensuring team effectiveness by promoting a spirit of cooperation between team members.Training the team members, educating them regarding new competitive tools and enabling them to use television measurement data available to gain an edge over competitors. Monitoring implementation of client’s campaigns including program launch, media launch, optimization & campaign reporting.Achievements:• Attained Delhi region’s target continuously in 2010-2011 and 2011-2012, got appreciation letter from the management. Performed the Nehru Trophy Boat Race’06 and acquiring business from national clients for the first time in the channel’s history. Handled clients like Maruti, Nestle etc.• Successfully organized the channels’ reality show in association with public coordination with a national client, first of its kind. Handled clients like Airtel, Nokia etc.