Angelo J. D'Ottavio Email & Phone Number

• Develop and implement content strategies to support marketing and sales campaigns across various platforms, including social media channels, website, emails, blogs, and digital advertising campaigns.• Create engaging and persuasive copy for social media posts, ensuring brand consistency, brand voice and adherence to brand guidelines.• Write compelling website copy that showcases our products/services and effectively communicates the value proposition to the target audience.• Craft persuasive ad copy for various digital advertising channels with key partners to drive conversions and maximize ROI.• Collaborate with cross-functional teams, including designers, developers, and product managers, to ensure content aligns with objectives.• Conduct thorough research and stay up to date with industry trends to identify opportunities for new content ideas and innovative marketing strategies.• Manage customer spotlights and testimonials by conducting interviews, crafting compelling stories, and coordinating with clients to obtain necessary approvals.• Monitor and analyze content performance metrics, such as engagement rates, click-through rates, and conversion rates, to identify areas for improvement and optimize content strategies.• Stay current with emerging digital marketing trends, tools, and platforms and propose innovative ideas to enhance our marketing communications efforts.

• Led website re-design to increase current and prospective client engagement.• Wrote, reviewed, designed, and updated content for website development.• Wrote and created content for monthly client newsletter.• Organized and created content for external client email campaigns, including product updates.• Managed social media content and engagement.• Built relationships and assist with client success and risk management activities for all accounts.• Prepared, presented, and co-managed weekly webinar series for the entire client base.• Developed, documented, and delivered customized business processes for one or many clients.• Conducted quarterly client calls to provide training, develop processes, and share best practices.• Maintained call notes for client/internal use; identify and document client needs for developers.• Collaborated with clients to identify opportunities for feature adoption and additional products.

Upper Montclair, Nj

• Provides daily assistance and over-site with housing room changes, vacancies, and re-assignments for over 5,000 beds.• Oversees all vacancy and occupancy management with live-on staff members.• Works collaboratively with multiple campus partners including Campus Recreation, University Health Center, Red Hawk Central, CSI, International Engagement, and more• Provide daily response and coordination for student occupancy related requests and issues.• Manage the cancellation process for contract releases from academic year housing.• Ensure data accuracy by creating and running weekly reports for occupancy and vacancy for senior level management, live-on staff, and customer service support staff.• Collaborate with the Executive Director in occupancy planning and budgeting for each academic year.• Build, coordinate, and execute the policies and process for student self-selection of housing assignments for approximately 5,500 students.• Build and adapt key functions within Mercury like reports, templates, data set utilities, and ensure their integrity with thorough testing.• Oversee and manage all move-in operations for each semester, which includes move-in schedules, marketing and communication to students, collaboration with campus partners for student requirements, and all booking requirements within Mercury.• Oversee summer housing operations for students and University guests, which includes acquiring business and handling invoicing for summer housing costs. • Strategically align and oversee all departmental communication and marketing.• Design and enhance all Residence Life webpages using HTML coding and WordPress.• Supervise and manage a team of 6-8 central office student staff for optimal customer service.• Work as a liaison with the Office of Information Technology on management of all departmental machines, office phones, and day-to-day technological issues.

Upper Montclair, Nj

• Creates content, develops plans, and implements strategies for all departmental social media marketing• Manages content creation and maintenance of the Residence Life website• Assists in designs, content, and implementation of all departmental advertisements, brochures, presentations, and mailings• Manages all communication outreach to students in conjunction with the office of Student Communications• Assists with data entry for housing management within the Residential Management System (MERCURY)• Supervises and trains central office student staff • Oversees planning, implementation, training, and organization of the Hall Raiser Move-In program• Provides customer service excellence to all visitors to the Residence Life suite• Prepares personnel records, requisitions, estimates, statistical information, receiving records, and inventories

Iselin, Nj

• Supported media efforts for B2B companies in order to promote the organization’s thought leaders• Wrote and edited press releases and pitches for media outreach• Created and maintained social media content calendars, statistics, and reports• Generated client-related story angles and content ideas• Managed client meeting reports, status reports, clip reports, etc.• Created and maintained social media calendars• Researched, built, and maintained target media lists

Montclair, Nj

• Created/Designed/Selected layouts, spreads, and cover of the yearbook• Responsible for overall consistency and integrity of the yearbook• Coordinated with Balfour representative and yearbook staff effectively to meet deadlines • Created a ladder for page-by-page planning and deadline execution• Served as spokesperson and liaison with administration to obtain material and content

Montclair, Nj

• Created interactive and engaging workshops for high school students on specific communication concentrations• Presented information about careers to prospective students• Presented information about internships to prospective students• Created branding initiatives• Strategized social media tactics • Provided promotional support at local college fairs, informational sessions, and organization fairs through the university

Montclair, Nj

• Created/Developed a positive living environment designed to link community, faculty, and residents• Promoted academic excellence, addresses student needs, and encourages involvement among residents in a way that supports the mission of the University and the Office of Residence Life• Marketed/Developed/Lead student centered hall programs to promote social, education, diversity, health, emotional, understanding and growth• Created/Presented informational sessions on proper Social Media Marketing• Communicated, corresponded & collaborated with on and off-campus offices • Implemented and enforced all University and Housing policies• Performed general office duty tasks

Montclair, Nj

• Assisted Director of Residence Life with departmental projects• Provided customer service to all students, parents, family members, University officials and other customers contacting the Residence Life office• Assisted managers with the creation of departmental designs for mass mailings, brochures, and presentations• Prepared and presented departmental information at family orientation sessions• Assisted with the creation of instructional tutorials on RMS Mercury usage• Assisted with the organization of student staff paperwork and other confidential files• Hall Raiser committee member responsible for organizing, training and managing student volunteers

New York, New York

• Supported media efforts for consumer brand clients in retail and food/beverage• Drafted and edited press releases and pitches for top-tier media outreach• Created hot-sheets for various clients, pitches and events • Planned and developed experiential marketing events• Assisted in keeping record of office and client expenses• Managed, drafted, proofread content for company blog on industry-specific topics• Drafted and maintained social media content calendars

Master Of Arts - Ma, Educational Leadership And Administration, General

Bachelor Of Arts (B.A.), Communication And Media Studies

Theatre Studies Minor