As a Performance Marketer at Social Turtle India, I create and manage comprehensive marketing funnels tailored for clients across diverse sectors. My role involves conducting detailed market and competitor research, designing targeted campaigns, and monitoring campaign performance to ensure peak effectiveness. I set up precise event, and Google Tag Manager (GTM) tracking, optimizing for conversions and accurate data collection. From initial research to continuous monitoring, I drive end-to-end digital marketing strategies that maximize engagement, visibility, and return on investment (ROI) for our clients.I have a Bachelor of Business Administration degree in Digital Marketing from Maharshi Dayanand University, where I learned the fundamentals of online marketing research, on-page SEO, and community management. I also obtained multiple certifications from HubSpot Academy, Google Analytics Academy, and E-karma Training Program, enhancing my skills and knowledge in email marketing, digital analytics, and copywriting. I am passionate about exploring new trends and technologies in digital marketing, and I aspire to grow as a creative and career-focused professional in this field.