Worked on improving the throughput of acquisition & customer support funnels for RummyCircle. Currently, leading the growth charter for RummyCircle in North India.Growth in North India- Identifying problem areas across user acquisition and retention- Identifying the product gap and creating a roadmap to fuel growthAcquisition- Led the GTM on Google Play Store which is now a primary distribution channel for the business- Improved new user conversion rate by improving the android vitals – Crashes, ANRs, App Size- Improved Playstore App Rating from to 4.2Customer Support- Identified and fixed pain points in the payment and withdrawal user journeys - Revamped the Help & Support user journeys via Gen AI Driven smart chatbot & contextual FAQs- Reduced First Response Time for power users by implementation of priority redressal mechanisms

Hired as part of the Retention Team.- Established dead time reduction as a lever for ARPU increase, which is now a recurring theme - Ideated and implemented a new gaming meta based on additional in game engagement- Crafted user journeys to enable cross-monetisation of Rummy users on My11Circle and PokerCircle

Worked as Growth Product Manager for Goibibo driving common initiatives and growth hacks. - Improved the throughput of the authentication funnel across all platforms- Revamped the legacy Home Page, Wallet Page, Profile Page & Offers Page on mWeb & Desktop.- Piloted a 3rd party games integration to increase engagement & retention of users during COVID

Hired as a product management intern in the advertising product team as a part of the B-School Internship Curriculum. Learnt the basics of product management, formulated the strategy for the Ads Reporting platform for Sprinklr and worked on new features and enhancements within the module.

Official licensee of Barça Academy in India (The Flagship School of FC Barcelona) aimed at extending the Barça model and the club’s working philosophy internationally. Hired as the first marketing manager reporting to the CEO to develop a digital presence, start online lead generation and led the CRM team owning the entire sales funnel.

Part of the marketing team of Naukri.com primarily responsible for New User Acquisition on the platform via website, mobile and app. Managed new user acquisition, app installs and customer engagements through paid channels with a monthly budget of more than USD 100,000

Managed paid search, display & retargeting campaigns on Google AdWords, Bing & DBM campaigns with P/L ownership for 25+ e-commerce websites maximising the arbitrage earned.

A bootstrapped entrepreneurial venture started in Pune offering late night delivery services. The e-commerce platform was a hybrid of marketplace and self-funded cloud kitchens. The startup was selected by Team Uttishta for seed funding & was featured in the Pune Mirror for innovation in e-commerce.