Amanda Keating Email & Phone Number

My role as a Marketing Director at Greenway Mortgage is to support the business goals of our loan officers and referral partners through a wide range of marketing initiatives. Our campaigns require creative strategy and in-depth knowledge of industry products and trends.General responsibilities:-Project management of marketing campaigns - Create print and digital marketing collateral- Internal company communications- Social Media Management - Website Management ( landing pages, blogs, graphics) - Advertising ( print and digital) - CRM management / Lead Generation - Workflows - Fundraising

Little Silver

Content Development & Design for Printed MaterialsCreate content for brochures and in-store signageDesign printed advertisements for local publications using Photoshop and InDesignEdit, proof and approve copy and images for weekly advertisements Determine an ad schedule for print publicationsCreate and design Catering and Holiday MenusProduce new logos for company while creating a consistent and professional branding statementManage ad documents and databases to ensure proper filing Social Media & Online MarketingMaintain official Facebook and Instagram to facilitate interaction with customersDesign online banner ads for optimum clicks Create content and update company websiteResponsible for producing written copy, content, and design of Sickles Market email blasts through Constant Contact to over 10,000 customersReport email marketing statistics to managerMarketing StrategyAnalyze competitors to evaluate effectiveness of marketing strategies by visiting other retail locationsBrainstorm/develop the themes of marketing campaigns for email, print, and social mediaEvent Planning/ProductionCoordinate, plan promote, and execute store events such as Holiday Express, SPCA and Humane Society Outreaches, Community Events, Peach and Butterfly Day, Artist Weekend, Girls Night Out, Store Classes and Open HousesOrganized and assisted Sickles On the Road ToursIncreased overall sales during Artist Weekend Events by driving more foot traffic into the storeProficient in: Microsoft Office ( word, excel, office, PowerPoint , Publisher) , InDesign, Photoshop, Constant Contact. Knowledge of Mail Chimp

Provided consistent support to the Marketing and Accounting departments through various activities. Responsible for a wide variety of clerical, customer service and receptionist duties such as filing invoices, answering phones, scheduling appointments, resolving customer conflicts, and collecting and distributing faxes. Provided support to the Marketing department by designing, sale flyers, newsletters, brochures, signs for retail environment, customer service and for special events. Designed weekly email blasts to 10,800 customers through Constant Contact. Coordinated events through planning and promoting. Updated and maintained customer store databases as well as employment application database. Proficient in Microsoft Office XP Suite (Word, Excel, Access, Office, PowerPoint, Publisher), some knowledge of Adobe PhotoshopProficient with Constant ContactAccomplishments:Zingerman Training – Customer Service Training Program

Accurately counted, opened and closed cash drawers, and verified and reconciled drafts. Trained new employees for managers and maintained four years of customer service and dealing effectively with the public.

Ba, Marketing & Finance

Associates, Business Adminstration