Alex Kinkade Email & Phone Number

St. Louis Mo

- Direct Marketing & Business Development Teams- Oversee Customer-Facing Aspects of the Business- Collaborate with the President and DOO for Company Direction- Set the Sales & Marketing Strategy and Budget, and Measure KPI's- Evaluate New Partner Relationships

St. Louis Mo

- Oversee all marketing strategies and communication, digital communications, SEO/SEM- Oversee pipeline of sales activities and manage sales team- Conduct business development for new prospects and partnerships- Provide guidance to management team on strategic direction of the company- Assist with all hiring and recruiting decisions- Collaborate with new product development teams to align marketing and sales efforts- Develop and implement Lifetime Services structure and long term strategy

Greater St. Louis

Develop and execute company’s marketing efforts to drive sales and build brand awareness. ● Align sales and marketing departments to develop successful processes, strategies and campaigns that attract new customers and keep current clients● Collaborate with executives to make high-level decisions regarding the direction of the company● Create and maintain a successful brand and image that attracts customers● Position the company as a thought leader in the industry

Dupo, Illinois

Executed marketing strategies, campaigns, new products and partnerships to grow the business:● Increased total leads/opportunities by over 400% since date of hire● Increased total opportunity pipeline value by over $17 Million● Integrated over 30 new partnership products into existing product mix● Executed segmented content marketing plan, integrating educational web content, trade events, webinars and email marketing campaigns for separate business divisions● Managed and coordinated trade show schedule including approximately 20 events/yr● Developed all marketing collateral, working closely with sales and engineering to identify market and product requirements, unique selling proposition and differentiators● Designed and oversaw the development of new corporate website(s)● Developed new corporate and product brand identities● Managed all marketing activities

● Oversaw all new marketing programs and projects within the department. ● Managed advertising budget in support of global development of core business, and key chain customers such as SUBWAY, Burger King restaurants and others. ● Initiated, guided product and corporate re-branding, working closely with product management, executive, sales and marketing teams. ● Led marketing team of 3 dedicated staff, including Creative Designer, Communications Manager, and Trade Show Coordinator. ● Managed all marketing agency and vendor relationships, including graphic designers, web developers, app developers, photographers, printing and email marketing . ● Developed and implemented marketing goals, increased product awareness with dealer, rep and end-user relationships, resulting in increased sales. ● Led and directed complete rebuild and redesign of corporate website.

● Designed and created print materials, managed email marketing, website development, print and digital advertising, and trade show materials. ● Supported new product roll-outs and new business development.

● Coordinated with marketing, inventory, sales and operations to develop goals and strategies to increase sales. ● Led graphic design, web development and design, direct mail campaigns and email marketing strategies. ● Researched and wrote white papers, managed marketing schedules, standards and deadlines. ● Implemented redesign of two corporate websites.

● Developed and implemented marketing campaigns, designed print collateral, magazine and newspaper ads, event planning website design and content management, copywriting and email marketing. ● Coordinated and managed iChooseINB viral video marketing campaign through customer-curated commercials.