Aki Spicer (He/Him)

Aki Spicer (He/Him) Email and Phone Number

EVP, Strategy, NAMER (North America) at Monks and S4 Capital @ Monks
United States
Aki Spicer (He/Him)'s Location
United States, United States
Aki Spicer (He/Him)'s Contact Details

Aki Spicer (He/Him) personal email

n/a

Aki Spicer (He/Him) phone numbers

About Aki Spicer (He/Him)

Aki Spicer lives and works at the nexus of consumer culture and connected technologies. He applies data-centric, and radically-collaborative sensibilities to build creative solutions that provide value for people. Aki has been featured at conferences across 4A’s (Planning-ness, Advertising Week), AMA (Multicultural Marketing Conference), AIMM (Member Forum), Chief Digital Officer (CDX) Forum, and The Economist’s Commercialising Quantum. He has been published in journals like Fast Company, AdMap, The Economist, and The Age of Conversation books. His work has been awarded by Cannes, Effies, AdFed, and Google Creative Canvas. He has also taught the first e-Marketing curriculum at University of Minnesota. And he was most recently noted as one of Campaign Magazine's "40-Over-40" Digital Marketers. Specialties: Setting Strategic Vision, Operationalizing Strategy & Innovation, Digital Transformation, Agency Integration, Inclusive Marketing Practices – end-to-end, Galvanizing Teams and Making Ideas Happen.

Aki Spicer (He/Him)'s Current Company Details
Monks

Monks

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EVP, Strategy, NAMER (North America) at Monks and S4 Capital
United States
Website:
monks.co.uk
Employees:
6798
Aki Spicer (He/Him) Work Experience Details
  • Monks
    Evp, Strategy, Namer (North America) At Monks And S4 Capital
    Monks
    United States
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  • Monks
    Evp, Strategy, Namer (North America) At Monks / S4 Capital
    Monks Sep 2024 - Present
    London, England, Gb
    Now forging strategic vision and operations for a unified Monks strategy OS/API. Architecting the strategic product, capabilities and approach that enables creative excellence and brand impact. Driving growth and synergy across all divisions and disciplines of agency strategy incl: culture, brand, social, comms&connections, experience, research, data analysis, crm, performance, etcAdditionally, serving as the Managing Director of Cashmere– a culture-specialist service capability for modern brands who seek to live at the forefront of cultural relevance and innovation.
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  • Ana Aimm
    Co-Committee Lead, Culture Collective | Modern Marketing
    Ana Aimm Oct 2021 - Present
    Los Angeles, California, Us
    Co-leading the "Modern Marketing" committee comprised of leaders of agencies & brands at the frontlines of shaping more inclusive marketing practices . Currently, championing initiatives like "I-AI –Charting a Path for Authentic Representation in the Generative AI Age". And co-developing a "Framework for Embedding Inclusive Norms in the Creative Process End-to-End" to drive the industry forward around a united process that we may all adopt/adapt
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  • Cashmere
    Chief Strategy Officer At Cashmere (Acquired By Media.Monks)
    Cashmere Sep 2022 - Sep 2024
    Los Angeles, California, Us
    Driving strategic excellence at Cashmere – a culture agency (named Standout on AdAge's 2024 A-List) and capability in Media.Monks/S4 Capital that creates cultural relevance, and impact, for brands who strive to keep pace with, and drive, culture forward. As Chief Strategy Officer, Aki is shaping a strategy discipline that is uniquely-built to forge more authentic connections for brands and ultimately unlock ‘undeniably dope’ creative solutions that the culture engages with, and even adopts as their own. Our process decodes audience psychographics and behaviors (particularly GenZ and Alpha) – well beyond traditional demographics and personas – to locate fresh cultural spaces where your brand can credibly live & lead in the culture surrounding your audience. Helped Cashmere navigate org change thru acquisition by S4 Capital/Media.Monks – Aki is also charged with helping to put Cashmere's unique culture-forward capability and OS at the strategic center of this fast-growing, digital-forward holding company API.
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  • New York Festivals
    Advisory Council Member / Equality/Inclusive Marketing Grand Jury Chairman
    New York Festivals Mar 2022 - May 2023
    New York, New York, Us
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  • Advertising Research Foundation (Arf)
    Member Board Of Trustees
    Advertising Research Foundation (Arf) Sep 2021 - Sep 2022
    New York, New York, Us
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  • Leo Burnett
    Chief Strategy Officer
    Leo Burnett Dec 2019 - Aug 2022
    Chicago, Illinois, Us
    As Chief Strategy Officer at Leo Burnett/Chicago, Aki is bridging the gaps between timeless branding and timely behaviors at one of the most storied agency brands in the world. He sits at the strategic center of multiple “Power of One” Leo Burnett Group agencies specializing in Shopper, CRM, Digital, Experience and Data.To do this Aki advances the agency’s “Humankind OS” – a strategic process that strives to frame the business problem, brand purpose, behaviour platform, and resulting creative solutions & experience plan thru the lens of human needs for brands like Samsung, Messenger, US Cellular, Marshall's, Kellogg’s and more.Leads an intra-preneurial initiative to bring Leo's Strategy OS into the AI-era, with proprietary Culturefy.AI software and operating approach for key U.S. clients.And in this time of racial reckoning with America's increasingly diverse mass, Aki has been leading the charge of forging "Multicultural Intelligence" – an end-to-end strategic OS to enable Publicis agencies, and their brands, to meet culturally-Diverse Mass with more insight, understanding and creative relevance.
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  • Leo Burnett
    Evp, Global Strategy Director – One Publicis Team Samsung
    Leo Burnett Oct 2018 - Dec 2019
    Chicago, Illinois, Us
    Integrating Creative, Digital, Media and Data Strategy – working collaboratively under one distributed department to achieve ‘Borderless Creativity” across Publicis agencies on behalf of Samsung Mobile, Visual Display, Digital Appliances, Brand and Post-Purchase Experience.
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  • Tbwa\Chiat\Day
    Chief Strategy Officer
    Tbwa\Chiat\Day Sep 2017 - Oct 2018
    Nyc , La, Us
    At TBWA\Chiat\Day NY, Aki is re-shaping the agency's "Strategic OS" around 3 core products: Disruption (methodology for charting white space for brands), Disruption Live (a process for creativity at the speed of culture) and Backs\ash (publishing a daily cultural digest). Under his leadership, the strategic discipline now consists of collaborative teams of three: planning, content arts and data science.Aki drives \Pilot a content innovation & owned IP practice, and (Labs), a burgeoning brand consultancy, which rounds out the Voltron of our agency's Strategic OS.Clients such as Nissan, Adidas, McDonald's, Merck, BNYMellon, Eos and TD Bank come to rely on Aki’s guidance and strategic insights for brands in the connected age.  Reach out, let's make smart things together. *We are hiring, too, come join us. Especially if you know what Voltron is.
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  • Tbwa\Chiat\Day
    Chief Digital Officer
    Tbwa\Chiat\Day Jun 2016 - Sep 2017
    Nyc , La, Us
    Leading change and momentum, forging tomorrow's best ad practices today.Shaping Disruption Live for our NY HQ and influencing the global network – which includes casting new skillsets, forging creative approaches, and big systems thinking for content and the digital discipline across all accounts and new business at TBWA\C\D\NY and the TBWA Digital Arts Network. 

Clients incl McDonald's (US, Global), GoDaddy (Global), McDonald's (Global, Olympics), Thomson Reuters (US), Accenture (US and Global), Michelin (US), Pernod Ricard Wines (Kenwood, Brancott Estate), Sport Chek (Canada, Olympics) BNY Mellon, NBC-Universal (“TV Everywhere” Initiative), Hearts on Fire, Adidas, Merck Keytruda.
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  • Tbwa\Chiat\Day
    Director Of Digital Strategy+Content Planning
    Tbwa\Chiat\Day Mar 2013 - Mar 2016
    Nyc , La, Us
    Shaping "Disruptive Ideas" in the age of connected technologies. A new role, rebooting the vision, strategic and creative approach for digital discipline across all accounts and new business at TBWA\C\D\NY and the TBWA Digital Arts Network. +co-leading Planning team of 13 (w CSO and Director of Analytics), evolving standards for integrated/digital briefs, 
+outlining process for integrated ideation and creative integration incl social content “NewsDesk” practice,+coaching clients, creatives and account directors in integrated, digital and social communications,
+selling connected ideas that engage users, solve problems and boosts bottom lines (for TBWA and clients).+key role in 10+ new business wins in 2015!Clients incl McDonald's (Global), Thomson Reuters, Michelin (US), GSK (Niquitin - Global), Wheat Thins, Pernod Ricard Wines (Kenwood), TEDMED, beIN Sports (US), BNY Mellon, NBC-Universal (“TV Everywhere” Initiative), Hearts on Fire, Amway/Nutrilite.
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  • Fallon
    Director Of Digital Strategy
    Fallon May 2009 - Mar 2013
    Minneapolis, Mn, Us
    Same great taste you know and love - now in digital! Currently rebooting the vision and operations for the digital discipline across all accounts and new business at Fallon. This includes: +outlining a process for digital ideation and marketing integration, +development of analytics and insights protocols, +coaching creatives and account directors in digital kung-fu, +selling connected ideas that engage users, solve problems and boosts bottom lines (for Fallon and clients).And still throwing in the occasional tweet and Brainfood presentation when time permits.Clients incl Cadillac, H&R Block, Cosmopolitan Hotel of Las Vegas, Travelers, Purina Petcare Brands, Totino's, Charter Communications, TheLadders, Abu Dhabi Commercial Bank, Cruzan Rum, NBC-Universal (incl NBC, Syfy, Bravo, Oxygen, USA Network), IFC, Comedy Central.
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  • Fallon
    Strategic Planning Director
    Fallon Oct 2005 - May 2009
    Minneapolis, Mn, Us
    Serviced Nestle Purina Pet Brands (primarily Beneful, Dog Chow), NBC Universal, TheLadders.com and Children's Defense Fund. Previously serviced Citigroup North America (Citicard and Citibank), Ready4K, Guthrie Theater, Virgin Mobile, and National Academy Foundation.Founder and curator of Fallon Planning Blog initiatives (http://www.fallontrendpoint.blogspot.com/ and http://www.meshly.com/channel/fallonplanningblog) as well as ongoing trend analyses, viral video strategies, and social media metrics for clients and agency. Lead ongoing agency education with monthly "Brainfood" presentations and "Next Sessions" interviews with industry experts about trends and case studies.
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  • University Of Minnesota
    Adjunct Professor
    University Of Minnesota Jan 2011 - Dec 2012
    Minneapolis And St. Paul, Minnesota, Us
    Introduction to E-Marketing: co-teaching 15-week course with Rocky Novak, outlining best practices related to web site development, digital strategy, social marketing, mobile marketing, and learning objectives essential to developing a competent marketing campaign that includes e-marketing elements. The course primarily consists of lectures, group discussion, case studies and small group exercises.http://www.facebook.com/home.php?sk=group_104928612914759
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  • Vigilante/Leo Burnett
    Account Planning Manager, Urban Thinktank
    Vigilante/Leo Burnett Mar 2003 - Oct 2005
    A youth/urban-focused idea thinktank for clients and Publicis Groupe S.A.–network agencies (including Leo Burnett, Chemistri, Publicis NY).Managed department of 4, and led research+insight+strategy, with signature research tools such as, STREET SPIES™, TRENDTRACKER™, URBAN PULSE™, ANTENNAE™, and AD KEYS. Directed brand strategy, brand auditing, competitive research, consumer insights+segmentations, business proposals, ideation sessions, focus group moderation, presentation decks for project accounts incl: General Motors/Pontiac, Disney Wide World of Sports, US Tennis Association, PXS Liqueurs, Western Union, L’Oreal/Soft Sheen Carson, Nitromed/Bidil, Liz Claiborne, CCA Industries/Bikini Zone, Plus White, AARP, Ad Council (w/American Diabetes Association, American Cancer Society, American Heart Association). Reported to CEO Larry Woodard.
  • Machine
    President/Ceo/Brand Strategist
    Machine Feb 1997 - Aug 2003
    A boutique branding consultancy focused upon brand incubation and ideation towards the youth and urban spheres.Brand Strategist and leader of an elite full-service advertising/branding agency, directed a team of 12 and developed brand advertising proposals, strategy, creative concepting/account planning for corporate identity, image, advertising, internet, television, event promotions, press relations for clientele accounts incl: McDonald’s, Levi Strauss Signature, Reebok I3, Ford, MS-NBC, Inner-City Games, Philadelphia Phillies, Philadelphia Flyers, Skechers, Absolut, Avia, Finish Line, Kohls, Wilson Tennis, Roundhouse, CTE/Epix, Performance Sports Apparel/Medalist, X-Static, Coca-Cola, Zanzibar Blue, Warmdaddy’s, American Tourister Travelwear, Citizens Bank, Rootdown Magazine, Sprite Remix, Red Bull, Anheuser-Busch, Smirnoff Ice Triple Black.
  • Rocawear
    Vice-President Of Marketing
    Rocawear 2003 - 2003
    Us
    A hip-hop lifestyle conglomerate comprised of streetwear brands Rocawear, State Property, Team Roc, and Armadale Vodka, led by Damon Dash, Jay-Z, and Biggs Burke.As VP Marketing for Rocawear (a youth, urban lifestyle apparel brand for men, women, and kids, generating $300 million in annual revenues), led a department of 16 and directed brand identity/strategy/management, creative direction, advertising, project planning (short range + long range), fiscal budgeting, grassroots marketing, web strategies, retail/pos marketing, licensee coordination, global strategic alliances & cross-promotion for Rocawear and licensees (Kids/Juniors/Mens/Accessories), Rocawear Japan/Europe/Canada, State Property, Team Roc, Roc-A-Fella Records, Armadale Vodka, Arremetida Cigars, Tiret Watches.Reported to CEO Damon Dash and Chief Brand Officer David Gensler.
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  • Freelance Director/Producer
    Jul 1989 - Feb 1993
    Commercial/Music Video Director/Producer servicing national advertising agencies incl: McCann-Erickson, J. Walter Thompson, Weightman Group, Jive Records, Warner Bros. Records, Franklin-Spier, Red Tettemer, Lifetime, MS-NBC, Rainbow Media, MCI.

Aki Spicer (He/Him) Skills

Digital Strategy Digital Marketing Integrated Marketing Content Strategy Advertising Social Media Creative Direction Mobile Marketing Strategy Online Marketing User Experience Creative Strategy Marketing Online Advertising Social Media Marketing Social Media Strategy Development And Implementation Seo New Media Management Customer Insight Media Planning Social Media Measurement Marketing Communications Brand Management Analytics Integrated Marketing Strategy And Implementation Interactive Advertising Brand Architecture Entrepreneurship Online Marketing Strategic Development Social Enterprise Online Creative Direction And Execution Sem Consumer Insights Web Analytics Marketing Research Cross Functional Team Leadership Brand Development Interactive Marketing Multi Agency Management Online Reputation Management Customer Experience Online Community Management Crm Strategy Web Analytics Blogging Crm Customer Relationship Management

Aki Spicer (He/Him) Education Details

  • Morehouse College
    Morehouse College
    Mass Communications
  • Babson College (Omnicom University)
    Babson College (Omnicom University)
    Executive Leadership

Frequently Asked Questions about Aki Spicer (He/Him)

What company does Aki Spicer (He/Him) work for?

Aki Spicer (He/Him) works for Monks

What is Aki Spicer (He/Him)'s role at the current company?

Aki Spicer (He/Him)'s current role is EVP, Strategy, NAMER (North America) at Monks and S4 Capital.

What is Aki Spicer (He/Him)'s email address?

Aki Spicer (He/Him)'s email address is ak****@****ett.com

What is Aki Spicer (He/Him)'s direct phone number?

Aki Spicer (He/Him)'s direct phone number is (212) 804*****

What schools did Aki Spicer (He/Him) attend?

Aki Spicer (He/Him) attended Morehouse College, Babson College (Omnicom University).

What skills is Aki Spicer (He/Him) known for?

Aki Spicer (He/Him) has skills like Digital Strategy, Digital Marketing, Integrated Marketing, Content Strategy, Advertising, Social Media, Creative Direction, Mobile Marketing, Strategy, Online Marketing, User Experience, Creative Strategy.

Who are Aki Spicer (He/Him)'s colleagues?

Aki Spicer (He/Him)'s colleagues are Gabriela S., Letícia Luzia, Irmak Donahue, Fernando Fernandez De Morais, Antonio Ruiz Ferrer, Katie Dunne, Imantm Sulaeman.

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