Aki Spicer (He/Him) Email & Phone Number

United States

London, England, Gb

Now forging strategic vision and operations for a unified Monks strategy OS/API. Architecting the strategic product, capabilities and approach that enables creative excellence and brand impact. Driving growth and synergy across all divisions and disciplines of agency strategy incl: culture, brand, social, comms&connections, experience, research, data analysis, crm, performance, etcAdditionally, serving as the Managing Director of Cashmere– a culture-specialist service capability for modern brands who seek to live at the forefront of cultural relevance and innovation.

Los Angeles, California, Us

Co-leading the "Modern Marketing" committee comprised of leaders of agencies & brands at the frontlines of shaping more inclusive marketing practices . Currently, championing initiatives like "I-AI –Charting a Path for Authentic Representation in the Generative AI Age". And co-developing a "Framework for Embedding Inclusive Norms in the Creative Process End-to-End" to drive the industry forward around a united process that we may all adopt/adapt

Los Angeles, California, Us

Driving strategic excellence at Cashmere – a culture agency (named Standout on AdAge's 2024 A-List) and capability in Media.Monks/S4 Capital that creates cultural relevance, and impact, for brands who strive to keep pace with, and drive, culture forward. As Chief Strategy Officer, Aki is shaping a strategy discipline that is uniquely-built to forge more authentic connections for brands and ultimately unlock ‘undeniably dope’ creative solutions that the culture engages with, and even adopts as their own. Our process decodes audience psychographics and behaviors (particularly GenZ and Alpha) – well beyond traditional demographics and personas – to locate fresh cultural spaces where your brand can credibly live & lead in the culture surrounding your audience. Helped Cashmere navigate org change thru acquisition by S4 Capital/Media.Monks – Aki is also charged with helping to put Cashmere's unique culture-forward capability and OS at the strategic center of this fast-growing, digital-forward holding company API.

New York, New York, Us

New York, New York, Us

Chicago, Illinois, Us

As Chief Strategy Officer at Leo Burnett/Chicago, Aki is bridging the gaps between timeless branding and timely behaviors at one of the most storied agency brands in the world. He sits at the strategic center of multiple “Power of One” Leo Burnett Group agencies specializing in Shopper, CRM, Digital, Experience and Data.To do this Aki advances the agency’s “Humankind OS” – a strategic process that strives to frame the business problem, brand purpose, behaviour platform, and resulting creative solutions & experience plan thru the lens of human needs for brands like Samsung, Messenger, US Cellular, Marshall's, Kellogg’s and more.Leads an intra-preneurial initiative to bring Leo's Strategy OS into the AI-era, with proprietary Culturefy.AI software and operating approach for key U.S. clients.And in this time of racial reckoning with America's increasingly diverse mass, Aki has been leading the charge of forging "Multicultural Intelligence" – an end-to-end strategic OS to enable Publicis agencies, and their brands, to meet culturally-Diverse Mass with more insight, understanding and creative relevance.

Chicago, Illinois, Us

Integrating Creative, Digital, Media and Data Strategy – working collaboratively under one distributed department to achieve ‘Borderless Creativity” across Publicis agencies on behalf of Samsung Mobile, Visual Display, Digital Appliances, Brand and Post-Purchase Experience.

Nyc , La, Us

At TBWA\Chiat\Day NY, Aki is re-shaping the agency's "Strategic OS" around 3 core products: Disruption (methodology for charting white space for brands), Disruption Live (a process for creativity at the speed of culture) and Backs\ash (publishing a daily cultural digest). Under his leadership, the strategic discipline now consists of collaborative teams of three: planning, content arts and data science.Aki drives \Pilot a content innovation & owned IP practice, and (Labs), a burgeoning brand consultancy, which rounds out the Voltron of our agency's Strategic OS.Clients such as Nissan, Adidas, McDonald's, Merck, BNYMellon, Eos and TD Bank come to rely on Aki’s guidance and strategic insights for brands in the connected age. Reach out, let's make smart things together. *We are hiring, too, come join us. Especially if you know what Voltron is.

Nyc , La, Us

Leading change and momentum, forging tomorrow's best ad practices today.Shaping Disruption Live for our NY HQ and influencing the global network – which includes casting new skillsets, forging creative approaches, and big systems thinking for content and the digital discipline across all accounts and new business at TBWA\C\D\NY and the TBWA Digital Arts Network. Clients incl McDonald's (US, Global), GoDaddy (Global), McDonald's (Global, Olympics), Thomson Reuters (US), Accenture (US and Global), Michelin (US), Pernod Ricard Wines (Kenwood, Brancott Estate), Sport Chek (Canada, Olympics) BNY Mellon, NBC-Universal (“TV Everywhere” Initiative), Hearts on Fire, Adidas, Merck Keytruda.

Nyc , La, Us

Shaping "Disruptive Ideas" in the age of connected technologies. A new role, rebooting the vision, strategic and creative approach for digital discipline across all accounts and new business at TBWA\C\D\NY and the TBWA Digital Arts Network. +co-leading Planning team of 13 (w CSO and Director of Analytics), evolving standards for integrated/digital briefs, +outlining process for integrated ideation and creative integration incl social content “NewsDesk” practice,+coaching clients, creatives and account directors in integrated, digital and social communications, +selling connected ideas that engage users, solve problems and boosts bottom lines (for TBWA and clients).+key role in 10+ new business wins in 2015!Clients incl McDonald's (Global), Thomson Reuters, Michelin (US), GSK (Niquitin - Global), Wheat Thins, Pernod Ricard Wines (Kenwood), TEDMED, beIN Sports (US), BNY Mellon, NBC-Universal (“TV Everywhere” Initiative), Hearts on Fire, Amway/Nutrilite.

Minneapolis, Mn, Us

Same great taste you know and love - now in digital! Currently rebooting the vision and operations for the digital discipline across all accounts and new business at Fallon. This includes: +outlining a process for digital ideation and marketing integration, +development of analytics and insights protocols, +coaching creatives and account directors in digital kung-fu, +selling connected ideas that engage users, solve problems and boosts bottom lines (for Fallon and clients).And still throwing in the occasional tweet and Brainfood presentation when time permits.Clients incl Cadillac, H&R Block, Cosmopolitan Hotel of Las Vegas, Travelers, Purina Petcare Brands, Totino's, Charter Communications, TheLadders, Abu Dhabi Commercial Bank, Cruzan Rum, NBC-Universal (incl NBC, Syfy, Bravo, Oxygen, USA Network), IFC, Comedy Central.

Minneapolis, Mn, Us

Serviced Nestle Purina Pet Brands (primarily Beneful, Dog Chow), NBC Universal, TheLadders.com and Children's Defense Fund. Previously serviced Citigroup North America (Citicard and Citibank), Ready4K, Guthrie Theater, Virgin Mobile, and National Academy Foundation.Founder and curator of Fallon Planning Blog initiatives (http://www.fallontrendpoint.blogspot.com/ and http://www.meshly.com/channel/fallonplanningblog) as well as ongoing trend analyses, viral video strategies, and social media metrics for clients and agency. Lead ongoing agency education with monthly "Brainfood" presentations and "Next Sessions" interviews with industry experts about trends and case studies.

Minneapolis And St. Paul, Minnesota, Us

Introduction to E-Marketing: co-teaching 15-week course with Rocky Novak, outlining best practices related to web site development, digital strategy, social marketing, mobile marketing, and learning objectives essential to developing a competent marketing campaign that includes e-marketing elements. The course primarily consists of lectures, group discussion, case studies and small group exercises.http://www.facebook.com/home.php?sk=group_104928612914759

A youth/urban-focused idea thinktank for clients and Publicis Groupe S.A.–network agencies (including Leo Burnett, Chemistri, Publicis NY).Managed department of 4, and led research+insight+strategy, with signature research tools such as, STREET SPIES™, TRENDTRACKER™, URBAN PULSE™, ANTENNAE™, and AD KEYS. Directed brand strategy, brand auditing, competitive research, consumer insights+segmentations, business proposals, ideation sessions, focus group moderation, presentation decks for project accounts incl: General Motors/Pontiac, Disney Wide World of Sports, US Tennis Association, PXS Liqueurs, Western Union, L’Oreal/Soft Sheen Carson, Nitromed/Bidil, Liz Claiborne, CCA Industries/Bikini Zone, Plus White, AARP, Ad Council (w/American Diabetes Association, American Cancer Society, American Heart Association). Reported to CEO Larry Woodard.

A boutique branding consultancy focused upon brand incubation and ideation towards the youth and urban spheres.Brand Strategist and leader of an elite full-service advertising/branding agency, directed a team of 12 and developed brand advertising proposals, strategy, creative concepting/account planning for corporate identity, image, advertising, internet, television, event promotions, press relations for clientele accounts incl: McDonald’s, Levi Strauss Signature, Reebok I3, Ford, MS-NBC, Inner-City Games, Philadelphia Phillies, Philadelphia Flyers, Skechers, Absolut, Avia, Finish Line, Kohls, Wilson Tennis, Roundhouse, CTE/Epix, Performance Sports Apparel/Medalist, X-Static, Coca-Cola, Zanzibar Blue, Warmdaddy’s, American Tourister Travelwear, Citizens Bank, Rootdown Magazine, Sprite Remix, Red Bull, Anheuser-Busch, Smirnoff Ice Triple Black.

Us

A hip-hop lifestyle conglomerate comprised of streetwear brands Rocawear, State Property, Team Roc, and Armadale Vodka, led by Damon Dash, Jay-Z, and Biggs Burke.As VP Marketing for Rocawear (a youth, urban lifestyle apparel brand for men, women, and kids, generating $300 million in annual revenues), led a department of 16 and directed brand identity/strategy/management, creative direction, advertising, project planning (short range + long range), fiscal budgeting, grassroots marketing, web strategies, retail/pos marketing, licensee coordination, global strategic alliances & cross-promotion for Rocawear and licensees (Kids/Juniors/Mens/Accessories), Rocawear Japan/Europe/Canada, State Property, Team Roc, Roc-A-Fella Records, Armadale Vodka, Arremetida Cigars, Tiret Watches.Reported to CEO Damon Dash and Chief Brand Officer David Gensler.

Commercial/Music Video Director/Producer servicing national advertising agencies incl: McCann-Erickson, J. Walter Thompson, Weightman Group, Jive Records, Warner Bros. Records, Franklin-Spier, Red Tettemer, Lifetime, MS-NBC, Rainbow Media, MCI.

Ba, Mass Communications

Executive Leadership