Directed Marketing & Communication strategy on all channels- Led Brand image, store-design & all content creation- Designed consumer engagement/experience & promotional activationsKey achievement:- Implemented expansion & development plan from 8 to 26 stores (10 month timeframe)A&P budget: €150KReported to Managing DirectorSupervised 2 people

Directed Brand, Retail, PR & Digital Marketing strategies and the development of B2B & B2C unitsKey Achievements:- Developed Thrέpsis wellbeing brand - logo, brand identity, positioning, product development,brand visuals, in-store image (8 categories, 70 products, 10 stores)- Initiated themed calendar campaigns, launching new products from all categories to offer newchoices to consumers all-year round (10% incremental ROI, 25% recruitment of new users)- Created the new architectural “store design manual”, establishing an excellent brand image & ambience and implemented it in-stores (15 POS, 6% increase in turnover)- Redesigned corporate site & apps look&feel and social media content & experience, maximizingtraffic & engagement (20% increase in reach, 35% in engagement)A&P budget: €800K / €43,4M NSReported to CEOSupervised 6 people (3 direct reports)

Led all Marketing functions, Product & Business development and Sales for GreeceKey Achievements:- Developed Wholesale & Catering services, gaining new clients with huge potentiality and marketshare growth (2% incremental revenue on the 1st half year)- Introduced PAUL “Privilege Club” to cooperate with bloggers & influencers, gaining PR exposureand publicity on the brand and new-launch products (400+ posts & articles p.y./barter coop)- Launched “Bread Masterclasses” to promote the freshness, quality and production process of theBoulangerie category, implementing a new, unique service that distinguishes it from competitionA&P budget: €100K / €4,2M NSReported to Managing DirectorSupervised 3 people

Handled Aramis & Designer Fragrances (DKNY, Michael Kors, Tommy Hilfiger, Ermenegildo Zegna,Aramis, Kiton) and Lab Series Men’s Skincare for Greece and BalkansKey Achievements:- Directed Marketing & Sales strategy, based on Global briefing and supervised & reported for thebusiness of 4 countries (7 brands, 3 categories, 500 SKU’s, 4 distribution channels, 240 POS)- Managed effectively P&L, fiscal year budget (sell-in/out) and forecasting planning accuracy (2%increase in NOP, 18% decrease in MOC)A&P budget: €1,2M / €4,5M NSReported to Brand General ManagerSupervised 7 people (2 direct reports)

Directed TM strategy, forecasting, promo activities, merchandising team and trainingA&P budget: €500KReported to General ManagerSupervised 3 people

Key Achievements:- Involved in 3-year Strategic plan, reviewing needs of the product and implemented new productdevelopment with ‘360°’ marketing activation programs- Invented company’s first CSR program PLAYMOBIL “play & give” and directed product & packagingcustomization and development- Designed CRM platform and directed the activation plan (25.000 members-1st year)- Developed New-Business opportunities and generated incremental revenue (4% increase)A&P budget: €1MReported to Marketing ManagerSupervised 2 people

Key Achievements:- Re-launched kids loyalty club “Goody’s Fun Club” with experience marketing approaches toachieve 40.000 members (6 months after re-launch)- Supervised educational program “Junior Chef” and entertainment activities at “Junior Parties”A&P budget: €500KReported to Brand Manager