Alexander Krasnov Email & Phone Number

Tbilisi, Georgia

Yerevan, Armenia

• Arcademy - mobile live games.Key projects and responsibilities:
• Created a system of product metrics and dashboards in Tableau from scratch
• Supervised the team of data engineers in building data infrastructure
• Carried out experiments leading to 40% increase in conversion to purchase and 15% increase in LTV
• Calculated prices and game balance for new game features (virtual collections, pets, mystery boxes)

• Intellectokids - one of the largest international developers of educational apps & videos for kids.Key projects and responsibilities:
• Created from scratch reporting (based on Tableau and Redshift) for two new projects: online lessons and pre-recorded courses
• Implemented SLA monitoring system for sales team
• Implemented processes of sprint planning and backlog grooming within analytics team
• Helped the team with ETL

Moscow, Russia

• Flocktory - one of the leading B2B marketing platforms for E-commerce in Russia.Key projects and responsibilities:
• Found business insights in data, formed and tested own hypotheses
• Was in charge of all ad hoc analytics on two CPO products for different teams
• As part of cross-functional product team prioritized development tasks, evaluated new features, helped test hypotheses
• Created instruments for comprehensive monitoring of CPO products (daily, weekly, monthly monitoring)
• Helped redefine north star metrics of the products to keep better track of new features

Moscow, Russia

• Key projects and responsibilities:
• Created business indicators monitoring system (real-time and daily)
• Created and automated forecasting of revenue generated by new features implementation
• Led data quality check automation (implemented by data engineers)
• Improved and automated the process of interpreting A/B tests
• Provided trainings and presentations on dashboards and other analytical tools for colleagues

Moscow, Russia

• Key projects and responsibilities:
• Created from scratch and supported dashboards portal on Power BI for different departments: accountmanagement, product, analytics and finance teams
• Provided ad hoc analytics (reports, automatic reports, optimization recommendations) for differentdepartments
• Performed data quality checks

Moscow, Russia

• DIXY Group - one of the biggest food retail companies in Russia.Key projects and responsibilities:
• Supported and controlled automatic order system that calculated the necessary quantity of goods ordered for each store
• Improved parameters of the system to comply with new strategic KPIs
• Monitored the quality of forecasts and planograms used to calculate orders volume
• Provided ad hoc reports for supply managers and store directors
• Calculated distribution plans of goods on special occasions (holidays, seasonal promos)

Moscow, Russia

• Created a working prototype of database for prices monitoring of steel plates
• Analyzed foreign trade statistics of Russia to find potential clients
• Helped to forecast sales in different regions