Akriti Mathur Email & Phone Number

Vancouver, British Columbia, Canada

Vancouver, British Columbia, Canada

- Owned and managed the demand generation and campaign strategy + execution for the Accountants and Bookkeepers business unit in Canada- Successfully launched Canada-wide roadshows (including first time ever in Quebec) - Re-engineered the marketing strategy to deliver data-driven campaigns that were attached to a solid ROI and showed a clear line of sight to sales and revenue generated- Created and delivered on tentpole campaigns that reached a larger target audience and… Show more - Owned and managed the demand generation and campaign strategy + execution for the Accountants and Bookkeepers business unit in Canada- Successfully launched Canada-wide roadshows (including first time ever in Quebec) - Re-engineered the marketing strategy to deliver data-driven campaigns that were attached to a solid ROI and showed a clear line of sight to sales and revenue generated- Created and delivered on tentpole campaigns that reached a larger target audience and boosted brand awareness and product adoption- Fueled previously underperforming initiatives (such as emails, webinars, surprise & delight, newsletter) with data driven insights and an out of box approach that resulted in significant business growth - Developed and deployed an extensive and high impact nurture campaign across email, social and website, conducted A/B tests and produced weekly/monthly performance reports for leadership/cross-functional visibility- Established a solid cross-functional relationship that ensured a clear marketing message and optimised efforts across the business unit- Responsible for content marketing including copywriting for emails, website, and ads - Conceived and managed content syndication and vendor partnerships that boosted brand awareness and grew demand for the business unit Show less

Vancouver, British Columbia, Canada

- Owned and managed the demand generation, email marketing, and product marketing strategy and execution- Owned and managed website updates, working closely with the designer and developer to administer the changes- Owned and executed growth marketing programs, customer acquisition strategies, and optimisation strategies- Launched several paid social campaigns that were constantly tested and optimised, therefore positively impacting the funnel - Launched and… Show more - Owned and managed the demand generation, email marketing, and product marketing strategy and execution- Owned and managed website updates, working closely with the designer and developer to administer the changes- Owned and executed growth marketing programs, customer acquisition strategies, and optimisation strategies- Launched several paid social campaigns that were constantly tested and optimised, therefore positively impacting the funnel - Launched and managed marketing attribution through detailed reporting to create visibility of performance across channels, tactics and campaigns- Worked closely in the overhauling of the ideal customer profile and target personas through A/B testing, email campaigns, Paid Social, SEM and other CRO strategies - Collaborated with the sales team to support lead generation and conversion goals, leading to drastically lower cost per sales qualified lead- Worked with the team to craft a strong competitive analysis to establish key differentiators and establish a strong marketing message Show less

Vancouver, Canada Area

Vancouver, British Columbia, Canada

New Delhi Area, India

- Led the Delhi office with a team of 11 people (across Client Solutions, Creative and DevOps)- Established strong client partnerships that resulted in 3x portfolio growth and recurring revenue- Led, owned and executed digital marketing strategy for multiple global brands- Trained new members on how to establish, maintain and grow a solid agency-client partnership- Led the creation of collateral including presentations, strategy decks and government RFPs-… Show more - Led the Delhi office with a team of 11 people (across Client Solutions, Creative and DevOps)- Established strong client partnerships that resulted in 3x portfolio growth and recurring revenue- Led, owned and executed digital marketing strategy for multiple global brands- Trained new members on how to establish, maintain and grow a solid agency-client partnership- Led the creation of collateral including presentations, strategy decks and government RFPs- Orchesterated and conducted product photography for several clients Show less

Post Graduate Diploma In Advertising And Public Relations, Advertising, Public Relations & Marketing

B.A. Hons., Political Science

Activities and Societies: AIESEC

Commerce