Head of Advertising Sales for Hathway and DEN

• Identify key customer needs through formal research, survey, sales calls & meetings.• Administered and identified all prospective clients in all units to facilitate sales.• Develop and implement account strategies based on current and anticipated customer requirements and stitch innovative solutions and executing them.• Develop new business opportunities with existing and potential clients.• Participate in regular sales meetings to set strategies.• Thorough understanding of Marketing concepts, Digital Media, creative's, target audience etc. • Create a strong business pipeline & forecast business accurately with H.O. & manage sales business operations for the City. • Report the daily/weekly/ monthly metrics to the National Sales Head. • Identify and evaluate new partnership opportunities that add significant value to the overall business and the content offering. • Support overall marketing strategy and marketing operations to build brand and sales.• Responsible for generating content MIS reports and analyse/formulate strategies for growing business via the partnerships route. • Handling the top Content owners in the industry which includes Indiacast, Disney, Sony, Shemaroo, Unisys, Lionsgate and so on.• Responsible for partner promotion strategies leading to promotion calendar, tools and execution.• Working of legal aspects of agreements to ensure business objectives are met.• Overseeing the operations, and ingestion of content for deployment.• Responsible for the content management of the company’s website and updating the same on a regular basis with the new arrivals, informative blogs across the VOD industry and enhancing the functionality and the discoverability of the content.

Responsible for developing business across OEM's and also revenue maximization and execution of the entire project from accounts like Nokia, Iball, Onida, Micromax and so on.Locates or proposes potential business deals by contacting potential partners; discovering and exploring opportunities.Screens potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; Negotiate license agreements and renewals with large and small content providers to secure high demand content for the service.Work closely with content providers to maximize the performance of titles on the service, and plan and negotiate for marketing support, and differentiator content and campaigns.Analyze results and reports to drive improvements in acquisitions strategy.Develop and document acquisition plans, financial metrics and goals for senior management.Understanding and delivering against selection and pricing goals, monitoring and reporting service functionality, and feedback to business teams.Define and review the business case and requirements by regular reviews and controls to ensure that the client receives the content system that he or she wants and needs. Partner with the end users, work with project sponsors and other management to establish progress and direction of the project by achieving goals, reaching targets, solving problems, mitigating risks.Manage the content, people, and change in order to achieve goals, reach targets, and deliver the project on time and within budget.Manage the client relationship by using an adequate direct yet complete and formal reporting format that compliments a respected and productive relationship. Media buying and planning for Nokia India during the launch of their Lumia device and constant social media events and integration for Your Movies.

Managing accounts: Operational follow-up, taking client briefs and de-briefing creative and other internal teams and giving insights for campaigns.Planning in order to accomplish its goals within stipulated framework of time and cost.Regular updates to clients and internal management on project status.Ensuring timely and quality delivery of project, ensuring timely escalations.Keeping self and team abreast with the client initiatives and industry updates.Inter-departmental co-ordination to ensure smooth functioning of campaign and client satisfaction.Building long term relationships with key stakeholders.Building industry knowledge through communication and research.Arranging and participating in face to face meetings with the customer.Ensuring that customer requests are responded to in an accurate and timely manner.Working with production support to ensure that future demands can be accommodated.

Handling the entire Nokia piece with respect to Marketing and Business development – Devices team. Managing the games and applications catalogue, managing the entire OVI music and App store along with constant client servicing. Managing the Samsung and Nokia Music store’s end to end operations and execution which included getting the content and music of the movies from the production houses and also getting it uploaded on the music store backing it up with promotions and social media through online and offline campaigns.Took up the revenue of Nokia music store from 6L to 52L in a span of 6 months and was later also given the responsibility to handle Hungama.com.Made alliances with companies like Mobile Store, CCD, Loyalty Rewardz LG, Pepsi, Maruti Suzuki where Hungama.com’s content was sold to them in a block revenue share deal which enabled larger profits and branding for Hungama Digital.Handling project with SanDisk with respect to their new concept ‘Slot Radio’.End to end project management for other major OEM’s (including Chinese OEM’s) and handling the operations, supervision and administration for the same.Development on a digital and content platform for all the clients till the execution of the project and building rapport with the client even after the execution and retaining the client for further business and revenue.Complete Product management, which involves conceptualization, usability research, project planning, communications, managing resources, identifying risks, cost and time estimation to ensure project is completed on time and in budget.Strong interpersonal skills, positive attitude, focused energetic, commitment, passion, dares to go and always ready to learn.