- Conducting market research to validate the business concept.- Analyzing the competition to assess pricing strategies and creating quality guidelines. - Identifying the appropriate suppliers, vendors and partners, while ensuring all quality guidelines are met. Eg gemstone suppliers, shipping partners, payment gateway services provider etc. - Setting up back-end processes including operations, warranties, customer communication etc.- Working with design partners to finalise the logo and other branding creatives, and initiating trademark process.- Establishing social media presence through media coverage, social media posts & contests and social media influencers. - Working with technology partners to set up the website, including the SEO optimisation and payment gateways. - Planning and executing social media and online advertising.

- Responsible for a revenue channel worth approx. INR 200 Cr per annum.- Spearheading a team of ten resources and managing a dozen partner agencies to plan and execute regular physical & digital audit exercises in over 15,000 hotels across India. - Drawing insights from the data to improve the process and present to higher management. - Analyzing asset performance & audit reports to identify trends, estimate revenue leakages & impose penalties.

BLS International Services Ltd is a leading outsourcing and technology services provides to client governments across the world. The specialization primarily includes visa and consular services. Role  Working closely with the CEO to drive an enterprise-level transformation project, with a team from E&Y.  Setting up, under the guidance of the COO, a new company offering B2C services through a network of franchisees. - Designing, implementing, monitoring and optimizing processes for various services, retailer on-boarding, etc. - Analyzing and monitoring the performance of the retailers to segregate and focus accordingly. - Coordinating between various teams (tech, accounts, sales) and service providers to ensure smooth operations.

InviteMyGuest is India's first online portal that enables one to browse, choose and invite artists, performers and eminent personalities for events, all from the comfort of one's couch or desk.Role  Design & Creation of Business Process Flow of https://invitemyguest.in Vendor On-Boarding & Management - Spearheaded the on-boarding of and became SPOC for the vendors.  Alliances & Partnership Management - Created Strategic Partnerships and negotiated mutually beneficial deals.  Client Relationship Management - Advising clients on suitable celebrity, conceptualizing offers and packages.  BD & Networking - Generating business leads through IIT-IIM alumni networks, ex-colleagues etc. Achievements  Associated with & listed celebrities including Shane Watson, Rahul Dravid, Milkha Singh & Farhan Akhtar.  Featured in reputed news networks including ZEE networks, Hindustan Times, Amar Ujala and YourStory.  Qualified for 2016-17 batch of BusinessWorld Accelerate; only 13 startups were selected from over 400.  Co-organized Kalam Youth Conclave (Lucknow), an event endorsed by the Chief Minister of Uttar Pradesh.  Co-organized Advantage India Conclave in five cities to promote Advantage India, Dr. Kalam’s last book.

Researched the sustainability developments and requirements of potential clients to prepare the sales pitch for sustainability services, a new line of service from Infosys BPO.Managed and coordinated bids for outsourcing contracts across horizontals (types of functions/services required by the clients) and verticals (client industries), as one of the first members of the Centralized Solution Design team.Provided off-shore support to onsite sales teams while negotiating or directly dealing with clients.Successful Bid - The largest successful bid was worth about AUD 50 Million, from an Australia-based client.

The consulting arm of Aegis Ltd. took up the project for a major mobile phone retailer. The aim was to assess the factors influencing the conversion of the prospects walking in the retail stores and suggesting ways to improve the conversion rates.Twenty stores in Mumbai were targeted for a pilot run and extensive surveys were carried out. The information was collected from over 750 prospects and customers over a period of three weeks. Some very interesting trends and patterns were observed and corresponding action points were devised to influence the conversion rates in a positive way. The chances of conversion and the characteristics of prospect were also connected through the observed data.Also, mystery shopping was done at these stores as well as in some rival stores to assess the differences from the eyes of a prospect customer.The final findings and suggestions were then presented to the COO of the mobile phone retailer.I conducted the surveys in the mobile retail stores as well as mystery shopping in these stores and rival stores. The data crunching was performed and relevant and insightful patterns were identified.

• Project Savera- Handled intensive cost reduction project in two lighting units, while working with an Ernst & Young team.- Recommendations worth Rs17.58 Crores were made.• Projects Department- Coordinated the initial project planning for upcoming cement and thermal power units.- Worked with reputed consulting firms - Lahmeyer International and Ercom Consulting Engineers.- Represented the company with a delegation in S. Korea to explore hot-rolled steel sourcing opportunities.• Value Engineering Group, Kashipur Lighting Unit- Identified, analyzed and executed various value engineering and cost control projects.- Achieved savings of Rs.2.4 lakhs in power and fuel consumption in the PVC pipes manufacturing division.• Promoted from ‘Management Trainee’ to ‘Senior Executive’ within four months of joining.• Spearheaded and organized Energy Saving Weeks- Organized separately in three manufacturing units, involving over 5000 people (staff and workers).- Resulted in around 2% reduction in power consumption in the units.- Was awarded a letter of appreciation by the Deputy Managing Director.• Received personal commendation from the CMD for hard work and commitment.• Was a regular motivational speaker at Surya Foundation, an NGO associated with Surya Roshni Ltd. The lectures were an integral part of the training for all the employees.

Voice over IP is transmitted in the form of packets of data. A significant fraction of these packets contribute very little to the voice quality or intelligibility. These packets, if dropped at the source itself, would allow the message to be transmitted using very few packets, while also preserving the quality of the audio.The real challenge lies in identifying the insignificant packets and further, doing it in real time.We used the AMR 122 speech codec to generate codec parameters (fixed and adaptive codebook gains) & created a Hidden Markov Model (HMM) using MATLAB. In an HMM, the sequence of states is hidden while each state generates a visible output. In our project, the states are the MOS values (1 to 5) of the speech packets and the outputs are the codebook gain values. Thus the objective is to predict the MOS values using the codebook gain values in real time.This project formed one of the basic works for the establishment of a successful start-up called Symonics GmbH.I studied the 3GPP terminologies & the mechanisms of Hidden Markov Model & AMR 122 speech codec. An HMM model was developed in MATLAB & hit-n-trial experiments run on it to find the appropriate combination of codebook gains to maximize the accuracy of the prediction of MOS score of each voice packet.