Akshay Ranjan Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

a. Define category structure for the category; setup teams, processes, KRAs.b. Own category P&L by significantly improving content quality and throughput while maintaining costs. c. Develop validation frameworks to evaluate content stickiness prior to commissioning.d. Develop standards and practices for scalability of content throughput and quality.e. Develop show level scorecards to evaluate show performances and align editorial to the organization goal of content-led platform monetization via contentf. Work closely with marketing to identify potential growth shows and innovate on increasing throughput on such shows with interventions as needed to improve growth funnel.g. Define analytics dashboards for tracking show performance and operationsh. Analyze in-app audience and build content pipeline targeted to in-app audience preferences.i. Lead R&D efforts on content quality to improve business metrics around free user to paid user conversion, Average revenue per listener, Audience retentionj. Liaison with Marketing, PR, Brand Sales and IP Distribution team to support organizational charters to drive platform visibility and create additional revenue streams

Mumbai, Maharashtra, India

1. Build the ZEE5 global partnership landscape through strategic partnerships with telcos, operators,OEMs, ISPs and more such ecosystem partners2. Lead integration teams to deliver on the above mentioned alliances3. Explore multiple revenue models and integration constructs to maximize subscriber acquisition andrevenue growth for ZEE54. Strategize and build new packs, product features and B2B sales enablers for ease of distribution aswell as consumer convenience5. Make data driven decisions to evaluate potential partners and their impact on ZEE5 subscriber andrevenue growth6. GTM Strategy- New Market Launches, Market Repositioning, Competition Mapping, Pricing Strategy, Monetisation and Distribution Strategy7. Revenue Maximization- Creating and maintaining efficiencies across 1) Funnel 2) User experience 3) Optimal inventory utilization 4) Product & Content Marketing KPIs 5) Quality of Acquisition metrics8. New Initiatives- Scope out, analyse, evaluate & deploy new solutions across markets to increase consumer adoption and find new methods to deliver growth

Mumbai Area, India

Pune Area, India

Zensar Technologies- Business Development

Pune Area, India

• Design & execute Go-To-Market campaign for Business Intelligence & Analytics practice across channels• Convert business opportunities to create revenue streams for BU through direct selling as well as cross-selling • • Liaison with account owners & delivery heads to identify client pain points & customise product pitch • • Enhance Zensar brand image and increase visibility by developing industry-specific blogs and whitepapers • Identify opportunities for capability & product enhancement to keep solutions relevant & competitive

New Delhi Area, India

• Conceived and launched a first of its kind musical initiative across all Indian B-Schools• Promoted musical talent at FMS, Delhi through a series of professional music videos• Spearheaded audio and video production & increased online subscriber base by 30% • Negotiated & secured sponsor within a week of first video, cost of production is INR 0

New Delhi Area, India

https://www.youtube.com/watch?v=qdIY-sCmzdc&t=32sDirectorial debut- conceived story and directed the same for the finale episode of my entrepreneurial venture at college, The Aarohan Projekt

Bengaluru Area, India

• Develop B2M Digital Marketing Model, Budget & Content and Identify OFIs in B2M Sales Process• Develop Digital Marketing Model and Budget: identify & plan downstream action items for the project• Develop website, content for ads and script for sales video targeting aspirational sentiment of doctor• Aid Sales team in driving Sales for B2M products and refine current sales process to improve churn rate• Facilitate consensus on proposed Marketing Model and Budget by identifying channels with ROI>10%• Successfully negotiatiated with production houses to scale down costs on producing videos• Recommendations in Sales Process executed successfully; achieved highest rating & PPO recommendation

New Delhi Area, India

• Business Development for Advantage Club app and accelerate B2B customer acquisition• Conduct B2C Sales and Marketing in B-Schools and Corporates to drive sales growth• Develop Content for Social Media Marketing of Advantage Club app and events • Identify OFIs in B2B Sales Process and refine the same to improve acquisition rate• Successfully achieved 100% sales target at all corporate sales events and marketed product at FMS, Delhi• Positively impacted online visibility of Advantage Club online through developed social media content• Developed aids to accelerate employee training for fresh Sales recruits & improve rate of customer acquisiton

New Delhi Area, India

Conducting a Market Research on the acceptability level of Tata Health+, a digital health application and integrated services developed by TATAs for doctors, to enhance patient's in-clinic experience, facilitate better clinical outcomes, boost practice revenues and improve patient retention. The geography covered under this research project was Delhi/NCR region with regard to four specific doctor profiles: General Physicians, Diabetologist, Gynaecologist and Cardiologist.

Mumbai, Maharashtra, India

• Complete training in Personal Banking Business; SME, Corporate, Agricultural and Government Business• Process Loans, Execute Sales Campaign for alternate channels of banking : Mobile & Internet Banking• Ranked Mangaon branch among top 10 branches of Mumbai Zone in sale of Personal Accident Insurance• Fueled Mobile Banking registrations at Mangaon branch; branch advanced from rank 5 to 2 within 2 months

Mumbai, Maharashtra, India

• Field immersion project to understand intricacies of audio recording- production, editing, mixing and FX• Worked as Assistant to Head Audio Engineer at YRF- Shantanu Hudlikar on Mere Brother Ki Dulhan

Master Of Business Administration (M.B.A.), Business Administration And Management, General

Bachelor’S Degree, Information Technology, First Class

Activities and Societies: Executive Committee Member, Indian Music Group St. Xavier's College, Mumbai. Antarchakshu, Xavier's Resource.

Diploma, Audio Engineering, Distinction

High School, Science, A

Activities and Societies: Entertainment Club

Sangeet Visharad(Bachelors Of Hindustani Classical Music), Hindustani Classical Music, Distinction

The equivalent of Bachelor's degree in Akhil Bhartiya Gandharva Mahavidyalaya is "Sangeet Visharad"