Alan Chen Email & Phone Number

New York, New York

• Managed China B2B seller accounts and Japan online auctions, built long-term relationships with suppliers, and formulated customized procurement plans and processes for each account to expand inventory• Conducted quantitative and qualitative analysis of internal sales data, market trends, and competitor performances to provide competitive pricing strategies and manage internal database with 40,000+ SKUs• Engaged in launching the appraisal system Clair and new accessory categories, provided extensive research and optimized buying processes, and improved procurement efficiency with such new tactics• Developed comprehensive training guides for new team hires and mentored junior teammates for various tasks, standardized training procedures, and received positive feedbacks from new hires and upper management

Beijing City, China

• Developed strategies for Vogue Mini’s content optimization by collecting and analyzing readership statistics using Google Analytics and Excel, which increased the mobile readership by 30% in three months• Participated in the prelaunch work of Vogue Me, Vogue’s bi-monthly magazine targeted at younger generations, including formulating marketing strategies and building partnerships with brands and celebrities• Performed operations management and content update of mobile app Vogue Mini, ensuring content quality and accuracy• Assisted editors with researching market trends, editing articles, formulating photo shoots, and implementing special projects with various brands and clients

Hong Kong

• Promoted Australian fashion brands in China through social media platforms and direct marketing, which increased wholesale orders by 40% from June 2014 to May 2015• Planned and executed showrooms for ready-to-wear collections in Shanghai Fashion Week, Shenzhen Trade Show, and Hong Kong PMQ Design Market• Conducted in-depth market research in fashion retailers and designers in China and Europe for the database of ORDRE.com

Master Of Science (M.S.), Management Of Technology, 3.6

Courses: Economics Marketing Business Analytics Global Innovation Accounting & Finance Organizational Behavior Project Management.

Bachelor Of Arts - Ba, Fashion & Textiles

PolyU Full Scholarship (Academic) 2011-2015 PolyU Exchange Scholarship Fang Brothers Knitting Limited Exchange Scholarship Dean's Honors.

Exchange Student, Fashion & Textiles, Dean'S List