Midwest sales agency that manages clients ’ brands and distribution throughout the world. Client list, Paper Planes, Starter, Eastside Golf, Vic Garcia World, Crep Protect Coogi, Coogi NBA,8&9 apparel, Fashion Geek, BWS footwear, Wood Pecker

Our Website is here to enlighten people/companies on fresh products/brands found around the world. Whether it’s fashion, gadgets, places, food, etc. Through my experiences, I’ve been able to meet and work with some of the most amazing product designers and brands themselves. Now with “Fresh by Choice” I can share them with you. We don’t believe that just because things are expensive they are fresh, in some cases that may be true but, price does not determine Fresh. Fresh determines Fresh. Make the choice with us. Check out the product.

• Acquire and negotiate selling/representation contracts with new apparel brands.• Generate sales for various brands-deliver sales presentations to retail accounts and develop product mix from existing line to suit account needs by region.• Analyze market, fashion, and economic trends to determine impact on company sales.• Implement creative selling techniques resulting in reduced inventory and increased profits.• Provide timely accurate response to account inquiries minimizing customer complaints and returns.• Assist in creation and execution of marketing and promotion strategies for the ADAGroup

Marketing & Sales Brand Building Brand Strategy Brand DistributionBrand Manufactor

The bridge from company to direct retail maintaining a strong customer service base Implement creative selling techniques resulting in reduced inventory and increased profits.Analyzing the Midwest market to better help our product retail in this region Assist in creation and execution of marketing and promotion strategies for the Born Fly Maintain and grow a 3 million dollar territory in 3 years and still growing

• Deliver persuasive presentations to potential and existing accounts and direct account buys based on target end consumer. • Implement creative selling techniques resulting in reduced inventory and increased profits.• Ensure accurate and timely shipping of product to all accounts resulting in the reduction of return requests and shipping errors and improved margins.• Identify and analyze current market, forecast trends and communicate design direction.• Devise new strategies promotion strategies including celebrity product placement to drive retail sales.• Collaborate with design to develop product mix.• Train and motivate new hires resulting in increased productivity.• Provide timely accurate response to account inquiries minimizing customer complaints and returns.• Assist in creation and execution of brand promotion and marketing concepts.

• Identified and implemented processes and sales improvement initiatives to increase performance, productivity and gross profits.• Developed and implemented innovative sales, marketing, and customer service strategies resulting in increased profit margins.• Motivated and inspired team to improve sales.• Maintained sales team statistics and work schedules for 4 employees, while training and coaching new and existing sales associates in sales techniques, dealing with difficult customers, and troubleshooting various issues.• Nurtured key relationships with buyers and retail accounts.

• Successfully launched new brands resulting in estimated $300,000 in sales for first year.• Managed and expanded two $400,000 territories and travelled within markets seasonally (every 4-6) weeks to administer creative and persuasive sales presentation to existing and potential accounts.• Provided timely accurate response to account inquiries minimizing customer complaints and returns.

• Recruited, hired, and trained employees on effective selling, merchandising techniques, customer service and trend analysis.• Improved vendor relationships and reduced inventory resulting in additional brand acquisitions.• Supported corporate marketing efforts thru volunteer promotion to high profile clientele.• Created and installed effective visual displays.

• Developed and executed national advertising campaigns thereby improving market penetration and brand awareness.• Established and nurtured relationships with celebrity clientele thus improving product promotion.• Planned, generated, and managed budget for national radio, magazine and television campaigns.

• Managed daily store operations and consistently exceeded sales goals and increased revenue by 50%.• Implemented marketing and promotional concepts that introduced retailer to additional markets.