Alan Souter Email & Phone Number

Huddersfield, Gb

York, England, United Kingdom

Responsible for developing the Foodservice sector

North East & Scotland

Responsibilities:•Reporting to the Country Manager with an additional direct line to the Export Director in Austria•Control and Management of all the route to market sector for the UK•Profit & loss autonomy•Develop & coordinate appropriate promotional campaigns & marketing activities•Analyse sales & profitability performance, reporting on these to ensure budgetary targets are achieved•Identify and convert new rout to market opportunities within targeted geographical areas •Maintaining strong relationships with existing wholesalers and develop relationships with new wholesalers•Identify key accounts in strategic geographical areas •Raising of invoices & payments of, inline with Pago International policy•Recommending & implementing specific tactical promotions & ensuring product availability •Analyse product profile by outlet type•Implement and manage the commercial margin chain from rout to market through to the end user•To visit key customers to review performance and discuss market trends, and implement new product launchesAchievements:•Implemented the turnaround plan to deliver sustainable profit platform for the business•14% growth in volume 2009 > 2010 •27% growth 2011 > 2012•4.5% increase in profit margin•De-creased distribution costs by 18%•Opened 23 new key, On Trade & Foodservice Wholesalers in 2012•Secured listings with Shire Hotels / Loungers / Warner Hotels / inventive leisure / Urban leisure •98% compliance within credit control management •Transition plan from WTBS into new importer including 50 rout to market customers

Responsibilities:•Manage On Trade independent wholesalers in the north of England •Implement promotional activity & sales incentives, to maximise volume growth •Leveraged strong customer relationships to help grow both volume and distribution •Full P&L and budgetary responsibilityAchievements:•Gained 7 new distribution within NDD members, in addition H.B.Clark •Grew awareness of HP Bulmer brands within wholesalers sales force•Increased profit margin by 28%•Increased volume by 23%•Delivered all KPI’s including achievement of targeted profit volume investment and cash collection, within the term of role•Successful role out of launch plan with San Miguel, and other NPD projects

West Coast Of Scotland

Responsibilities:•All regional accounts including both retail and wholesale•Targeted to increase Volume / Distribution / Visibility / Availability & Marketing campaigns •Increase market share within a specific geographic area •Increase brand awareness and market share, specifically on Strongbow •Expand the Bulmer portfolio within outlet•Create specific customer account plan to mutually grow the businessAchievements: •Twice awarded the Premier Club award. Won trip to New York & Dubi •Exceeded specific KPI’s aligned to this role•Best performing account manager within the team

Dunoon

•Purchased wet led independent free hold pub, with turnover in the region of 250K PA•Introduce food offering in line with growing market trend worth 104 k PA •Achieved incremental margin of 70% on the food offering •Developed 65% margin on wet by working closely with suppliers •Managed motivated and trained a team of 10 people.

•Gaining the rank of Sergeant•Personal Chef to Major General Hugh Naylor•Personal Chef to Major General Sir Michael Rose M.B.E•Budgetary controls•Main kitchen responsibilities, catering for up to 1000 personnel and a staff of up to 20 chefs

City & Guilds, Catering

Activities and Societies: 706 part 1 706 part 2 706 part 3 706 part 4 706 part 5 / Cook to Senior Officer Residence

O Level ; English, Maths,Chemistry, Metal Work, Woodwork