Alana Hicks Email & Phone Number

Sydney, New South Wales, Australia

London, United Kingdom

Ad hoc qual and quant projects along with long term tracking studies.Clients - FMCG (Samworth Brothers, Müller), Financial Services (Invesco, Prudential, L&G, LV), NGO (Fuel Bank), Health Care Services (Edwards Lifesciences), Tech (Meta, Amazon), Automotive (Kwik Fit)Research flavour - customer journey mapping, brand and market tracking, U&A studies, product testing and development, comms testing.

London, England, United Kingdom

London, United Kingdom

- Managing and conducting online and offline qualitative projects from briefing, task plan and guide, analysis, reporting and debriefing- Research areas: shopper journey, product development, brand, comms, category and market exploration in Europe, the UK and US for clients in FMCG (General Mills), tech (Amazon, Instagram, Google) and beauty (Benefit)- Lead in day-to-day management of our largest FMCG client (General Mills) and their longterm online community

Amsterdam Area, Netherlands

- Translating customer’s business goals and user needs into online content strategy- Analysing Google Analytics and Power BI data to improve user experience- Mapping complex customer journeys and defining the supporting content- Championing a data-driven approach in all aspects of decision making - Project management and account management Qelp is the global leader in online self service software products for smartphones, in over 60 countries. The QelpCare product provides picture-based customer care tools for easy integration in a mobile operator's website, call centre, retail stores and on-device, while converting traffic from search engines and social networks. Mobile operators worldwide use Qelp to design the customer's online experience, thereby reducing smartphone support costs, increasing revenues per user and strengthening customer satisfaction.

Auckland, New Zealand

- Overall project management, group and IDI moderation, analysis, report writing, and debriefing to all stakeholders for clients in FMCG, media, and service industries- Worked locally and across Kantar’s global network using NeedScope’s unique consumer-brand relationship model- Research areas included brand portfolio management, segmentation framework, communication and concept evaluation- Working with the quant team for attribute generation and to produce data integrated presentationsI also consulted to researchers in overseas markets. This involved:- Creating briefing documents to meet research objectives- Providing feedback on NeedScope and qualitative research best practice- Reporting research findingsAbout the company - NeedScope™ is a globally licensed market research tool for understanding and managing emotion and motivations in brand choices. Using a psychological framework and projective tools, NeedScope goes beyond the functional to uncover the emotional component central to successful marketing.

Auckland, New Zealand

- Project managed internal and external production of all print and press advertising for a major national retailer- Responsible for creating the brief, overseeing studio, photography, creative direction and all client communication- Multi-tasked various projects with tight deadlines to produce high-volume and detail-oriented workMy key success in the role, besides getting the mailer out each week, was managing the pivotal relationship between client and agency. Being the gentle yet effective influencer with the power of charming persuasion.