Alan has over thirty years’ experience in the media world encompassing both the broadcast and advertising arena.Alan co- founded James & Wilkinson Media (JWM) in 2011. A company unique to the broadcast arena, providing specific on-screen marketing and media planning consultancy, strategy and training for broadcasters globally, helping them to realise the true potential of their valuable promotional airtime – both VOD and linear. Since launch JWM have worked in over 35 countries across 5 continents: Europe, Asia, Americas, Africa and Australasia.In essence JWM enable TV and streaming companies across the globe, to exploit the potential of their owned media space, hence driving audiences to consume content, enhance brand health and maximise revenue. In summary JWM work : 1. To improve communication with audiences in order to drive viewing consumption and brand engagement2. To formulate a promotional strategy that aligns marketing resource with corporate objectives in order to ensure business ambition is delivered3. To optimise internal promotional resources in order to maximise the efficiency of media inventory and creative production4. To develop knowledge & capability to improve staff & business performance A prominent speaker on the international media conference scene including PROMAX sessions in many parts of the world and at EBU where he was a multiple Chairperson of its annual Connect conference. His knowledge of the industry goes well beyond his own shores of the United Kingdom. Prior to JWM he had been the BBC's first Head of Media Planning for 12 years where he introduced professional media planning to the corporation.With responsibility for the on-air media planning across all the BBC’s public service TV, radio networks and digital platforms in addition to various commercial enterprises of the BBC. Alan led a team of fifty media planners responsible for on-air media strategy and the implementation of all marketing activity.Alan's career in the advertising sector included his role as Broadcast Buying Director of Ogilvy & Mather where he was responsible for the agency’s TV negotiation and buying.Specialties: Broadcast Promotional Strategy Consultancy.Annual Marketing Resource PlanningMedia Planning Training.Group FacilitatorPromotional Process and Structure ReviewNavigation and break dynamicsSocial media Public Speaking