Albert Nance Email & Phone Number

Portland, Oregon Metropolitan Area

• Heads the West Coast Account Management team for Clinch.• Leads day to day activities and campaigns of existing clients, including: campaign setup, creative delivery, QA, launch, and reporting.• Connects with key business executives and stakeholders, including media teams, creative teams, and agencies.• Operates as the lead point of contact for any and all matters.• Builds and maintains strong, long-lasting customer relationships.• Develops new business from existing clients.• Negotiates account management contracts and agreements to maximize profit.

Portland, Oregon Area

•Strategic digital account lead for the largest presidential nomination in US history.•Managed Fortune 500 companies digital ad serving of over one billion impressions a month. •Presented and sold enterprise-level SaaS platform, including a cloud-based Creative Management Platform, Dynamic Creative Optimization, ad serving, and measurement.•Fosters a productive and empowering working environment that retains, motivates, and nurtures key talent by providing hands-on direction, support, mentorship, and leadership.•Accountable for budget development and management of projects, department, and clients.•Collaborated with stakeholders, vendors, executive leadership, and media partners.•Spearheaded the update of website, marketing campaigns, and sales collateral, including dynamic creative optimization, audience segmentation, budget, and analytical needs.*Partners with Product leads for the advancement of and updates to respective AdTech products: Creative Management Platform, Dynamic Creative Optimization, and Experience Measurement*Partners with data teams in data management and analysis in uncovering insights and anomalies*Responsible for reaching and exceeding quarterly and annual revenue goals*Consults with partners and develops plans which drive new revenue through the expanded use of Thunder's platforms*Builds high and deep relationships with executives we partner with from media companies, brands, and ad agencies*Maintains a pipeline of up-sell opportunities*Exhibits strong discovery, projection, negotiation, and closing skills*Prepares and presents quarterly business reports, virtually and on-site, that include strategic analysis of customer goals and opportunities in relation to ROI as a result of leveraging Thunder

Portland, Or

•Led over 15 campaigns for brands at local and national levels using an integrated marketing mix that spoke to an audience with the right medium and message at the right time.•Oversaw the UX/UI, design, development, and launch of the Oregon Lottery app. Elements included personalization, gamification, ticket scanner, winner animation, and social sharing.•Managed and sold through proprietary SaaS customization platform to multiple customers and managed project initiatives from inception through launch.•Analyzed the competitive environment and consumer trends to ensure a brand’s strategy is competing effectively while also identifying new opportunities.•Responsible for launches of new products, ad campaigns, branding, and rebranding efforts.•Defined internal and external expectations for development of content and marketing plans from strategy to execution.•Simultaneously led multiple projects and ensures strong integration across the organization, marketing touchpoints, and external advocates.•Managed P&L review with Executive and Finance teams to ensure financial health of company, initiatives, and defining of key margin objectives.•Managed multi-million dollar contracts and budgets.•Strong analytical skills, problem-solving and financial/business understanding with a track record of superior financial performance.•Led company-wide meetings, annual reviews, and key 1:1 touch points with fellow directors and designated employees.•Experience in growing, managing, and inspiring internal teams using strong leadership and organizational skills complemented by a relationship-building management style.•Fostered a productive and empowering working environment that retained and nurtured key talent by providing hands-on direction, career support, and leadership.•Built strategic contacts and established strong relationships with clients, partners, and external parties.

Portland, Or

•Created and directed over ten digital campaigns featuring marketing activities including lead nurturing, SEO/SEM, PPC, email, online advertising, social media, and web/microsites.•Collaborated with client stakeholders to develop strategic marketing plans that met marketing campaign, business, and brand goals at domestic and global levels.•Directed creation of marketing materials including sales enablement tools, apps, videos, presentations, case studies, imagery, traditional advertising, and event collateral. •Led team that developed first-known video player featuring three interactive, synchronized videos for promotion of Microsoft Cloud + Enterprise Cybersecurity products.•Managed the creation of the Microsoft Ignite B2B tech event. Deliverables included logo, website build, web banners, video, event space designs, and all event promotions.•Experience in growing, managing, and inspiring internal teams using strong leadership and organizational skills complemented by a relationship-building management style.•Managed creation and launch of microsite supporting Microsoft’s first-ever Super Bowl spot.•Identified, acquired and grew long-term relationships with various client stakeholders, influencers and agency partners.•Managed multi-million dollar contracts and budgets.•Owned day-to-day management of projects across various channels using traditional and non-traditional media.•Collaborated with internal teams and external organizations for the advancement of brand message.•Defined internal and external expectations for the development of content and marketing plans from strategy to execution. •Ensured project success by defining milestones and keeping projects within scope and on schedule.•Oversaw launch of new products, brands and rebranding efforts.•Effectively lead and mentored multiple assistants and interns.

Portland, Oregon Area

•Supervised national campaign for the relaunch of PEAK motor oil and antifreeze brand, featuring TV, radio, print, and a one-hour TV special.•Launched new brand, BlueDEF, for PEAK brand parent, Old World Industries, via TV and print.•Assisted in development and production coordination for two campaigns for Regence BlueCross BlueShield.•Aided team in multiple pitches via strategy development, research, and presentation creation.•Anticipated client challenges and provided recommendations.•Collaborated with internal teams and external organizations for the advancement of client message and brand.•Defined team expectations for the development of content and marketing plans from strategy to execution.

Portland, Oregon Area

•Directed creative and project teams to conceptualize, develop, implement, produce, and evaluate over 20 marketing campaigns and initiatives.•Developed, supervised and implemented strategic marketing campaigns to establish consistent brand messages.•Managed communication strategy and messaging development across numerous media channels, including video, websites, web banners, mobile apps, email, radio, print, guerrilla tactics, out of home and public relations.•Ensured marketing, promotions, public relations and communications plans, strategies and approaches are based upon comprehensive, appropriate research.•Assist in new business development, including pitches, proposal writing, presentations, research, and outreach.•Responsible for reaching budgetary and messaging goals.•Developed and defined internal and external expectations for strategic launch plans, marketing efforts, and responsible for the subsequent measuring and success of those efforts.•Built strategic contacts and established relationships with clients, partners, and outside parties and vendors. •Identified, built, and grew client partnerships and my book of business.•Serve as the primary social media manager, including Sockeye’s Twitter, Facebook and blog accounts.•Client list included KEEN Utility, Oregon Metro, University of Oregon, Ruby Receptionists, Orthopedic + Fracture Specialists, Boise State University, Boise State University, and many more great brands.

Miami/Fort Lauderdale Area

•Launched a full creative campaign for American Express OPEN within 2-weeks, including TV, print, web banners, and radio.•Managed strategy, design, and development of the first iteration of American Express OPEN’s social network, “OPEN Forum.” •Managed website, talent contracts, and on- and off-premise collateral development for Miller Lite "Man Laws" campaign which featured Burt Reynolds (RIP), Oscar de la Hoya, Jerome Bettis, and numerous other celebrities.•Collaborated with multiple departments to advance the strategic goals and objectives of clients.•Responsible for multi-million dollar budgets.•Assisted in pitch and winning of American Express OPEN and winning of Miller High Life.•Oversaw development and updates of numerous websites.•Mentored and helped train multiple assistants and interns.