Albert Nance Email & Phone Number

Portland, Oregon Metropolitan Area

• Heads the West Coast Account Management team for Clinch.
• Leads day to day activities and campaigns of existing clients, including: campaign setup, creative delivery, QA, launch, and reporting.
• Connects with key business executives and stakeholders, including media teams, creative teams, and agencies.
• Operates as the lead point of contact for any and all matters.
• Builds and maintains strong, long-lasting customer relationships.
• Develops new business from existing clients.

Portland, Oregon Area

• Strategic digital account lead for the largest presidential nomination in US history.
• Managed Fortune 500 companies digital ad serving of over one billion impressions a month.
• Presented and sold enterprise-level SaaS platform, including a cloud-based Creative Management Platform, Dynamic Creative Optimization, ad serving, and measurement.
• Fosters a productive and empowering working environment that retains, motivates, and nurtures key talent by providing hands-on direction, support, mentorship, and leadership.
• Accountable for budget development and management of projects, department, and clients.
• Collaborated with stakeholders, vendors, executive leadership, and media partners.

Portland, OR

• Led over 15 campaigns for brands at local and national levels using an integrated marketing mix that spoke to an audience with the right medium and message at the right time.
• Oversaw the UX/UI, design, development, and launch of the Oregon Lottery app. Elements included personalization, gamification, ticket scanner, winner animation, and social sharing.
• Managed and sold through proprietary SaaS customization platform to multiple customers and managed project initiatives from inception through launch.
• Analyzed the competitive environment and consumer trends to ensure a brand’s strategy is competing effectively while also identifying new opportunities.
• Responsible for launches of new products, ad campaigns, branding, and rebranding efforts.
• Defined internal and external expectations for development of content and marketing plans from strategy to execution.

Portland, OR

• Created and directed over ten digital campaigns featuring marketing activities including lead nurturing, SEO/SEM, PPC, email, online advertising, social media, and web/microsites.
• Collaborated with client stakeholders to develop strategic marketing plans that met marketing campaign, business, and brand goals at domestic and global levels.
• Directed creation of marketing materials including sales enablement tools, apps, videos, presentations, case studies, imagery, traditional advertising, and event collateral.
• Led team that developed first-known video player featuring three interactive, synchronized videos for promotion of Microsoft Cloud + Enterprise Cybersecurity products.
• Managed the creation of the Microsoft Ignite B2B tech event. Deliverables included logo, website build, web banners, video, event space designs, and all event promotions.
• Experience in growing, managing, and inspiring internal teams using strong leadership and organizational skills complemented by a relationship-building management style.

Portland, Oregon Area

• Supervised national campaign for the relaunch of PEAK motor oil and antifreeze brand, featuring TV, radio, print, and a one-hour TV special.
• Launched new brand, BlueDEF, for PEAK brand parent, Old World Industries, via TV and print.
• Assisted in development and production coordination for two campaigns for Regence BlueCross BlueShield.
• Aided team in multiple pitches via strategy development, research, and presentation creation.
• Anticipated client challenges and provided recommendations.
• Collaborated with internal teams and external organizations for the advancement of client message and brand.

Portland, Oregon Area

• Directed creative and project teams to conceptualize, develop, implement, produce, and evaluate over 20 marketing campaigns and initiatives.
• Developed, supervised and implemented strategic marketing campaigns to establish consistent brand messages.
• Managed communication strategy and messaging development across numerous media channels, including video, websites, web banners, mobile apps, email, radio, print, guerrilla tactics, out of home and public relations.
• Ensured marketing, promotions, public relations and communications plans, strategies and approaches are based upon comprehensive, appropriate research.
• Assist in new business development, including pitches, proposal writing, presentations, research, and outreach.
• Responsible for reaching budgetary and messaging goals.

Miami/Fort Lauderdale Area

• Launched a full creative campaign for American Express OPEN within 2-weeks, including TV, print, web banners, and radio.
• Managed strategy, design, and development of the first iteration of American Express OPEN’s social network, “OPEN Forum.”
• Managed website, talent contracts, and on- and off-premise collateral development for Miller Lite "Man Laws" campaign which featured Burt Reynolds (RIP), Oscar de la Hoya, Jerome Bettis, and numerous other celebrities.
• Collaborated with multiple departments to advance the strategic goals and objectives of clients.
• Responsible for multi-million dollar budgets.
• Assisted in pitch and winning of American Express OPEN and winning of Miller High Life.