Annie-Laurie Breen Email & Phone Number

San Francisco Bay Area

San Francisco, Ca, Us

San Francisco, Ca, Us

San Francisco, California, Us

O PR Manager DutiesCreate and oversee all outgoing press/editorial communicationsAct as company spokesperson when dealing with any and all pressDraft, edit, and submit any and all press releasesOversee all public company exposure (print, digital, social media)O Marketing Communications Manager DutiesCreate and manage all global branding strategies with Marketing DirectorCreate crisp and differentiated product positioning and messaging across all product lines and marketing platforms Create and maintain all copy (including product copy) for company website, social media channels, and all distribution channels, ensuring that all copy is on-message and in keeping with company brand, tone, and valuesSupervise creation of all marketing collateral for new product launches, including imagery, copy, packaging, etc.Own and supervise all social media communications across all platformsManage all internal calendars and logistics for trade shows, launch events, press eventsManage team’s graphic designer and maintain manageable and efficient workflow in departmentWork with Marketing Director to maintain department’s budget, and manage all projects under my direct supervision within that budgetO Marketing Communications Manager AccomplishmentsDeveloped new brand identity and direction, including tone, voice, and product packaging, and worked with Marketing Director to implement across all channelsCo-supervised creation of (including look and feel), and wrote majority of new copy for, new company websiteInitiated project, hired creative agencies, created all copy, supervised all image creation, and managed from inception to project conclusion and beyond, Brondell’s first-ever Kickstarter campaign (featuring the Swash 1400)Won “Employee of the Quarter” Award for Q4 of 2016

Head Copyeditor Nov 14-Aug 15SFG Media Group, Inc., San Francisco, CAo Oversaw content creation process for writing team of 8-12o Managed, reviewed and edited every article that went live to site (from 15-30/day)o Managed writing team of 8-12, suggested post topics and assisted throughout writing processo Developed a “Writer’s Style Guide” which served as a guidebook for how to write articles for site, with sections specific to article topicso Developed and ran weekly writing workshops for writing teamo Reviewed analytics to determine which articles would be most successful and generate most reader interaction and increase traffic to siteo Adjusted content/blurbs/titles of articles based on above determinations in order to maximize traffic and revenue based on audience demographicso Ensured that each published article complied with content and ad UX requirements

San Francisco, Ca, Us

o Managed relationships with Disney Parks partnerso Maintained database of all Disney Parks contacts and clientso Managed highly sensitive and proprietary material and informationo Wrote all copy for proposed B2B projects between Lucasfilm and Disney Parkso Created and maintained press toolkits and asset databases for all Lucasfilm/Disney Parks projectso Arranged and facilitated major summits amongst Lucasfilm, Disney Parks and Disney executive personnel regarding upcoming projects

San Francisco, Ca, Us

o Tracked any and all press related to Clone Wars and circulated weekly compilations of press creditso Created all press releases for Clone Wars events and Star Wars Night at the Ballpark eventso Managed highly sensitive material and information on a daily basiso Planned and executed all Star wars at the Ballpark nights in conjunction with team representativeso Created and maintained toolkits and asset databases for all Clone Wars projectso Managed relationships with all EST partners (iTunes, Amazon, VUDU) for Clone Warso Tracked and reviewed all rounds of creative process for Clone Wars SKUs, provided feedback and archived all roundso Managed all STAR WARS sports ventures, including but not limited to MLB, MiLB, MLS and ESPN ventures; this includes copywriting, asset management, relationship management and creative approvals

San Francisco, Ca, Us

o Structured seasonal marketing campaigns for San Francisco officeso Maintained VIP lists for each agento Wrote San Francisco ad copy for three San Francisco officeso Produced, proofread and edited all brochures for San Francisco agents

Master Of Fine Arts - Mfa, Writing, General

Bachelor Of Arts (Ba), English Language And Literature/Letters