Alexandra Guevara Email & Phone Number

Participated in and spearheaded strategic communications and brand identity projects as part of multi-disciplinary teams across various sectors and countries, including consulting firms, research & and advertising agencies, multilateral agencies, non-governmental organizations, and entrepreneurial efforts.- Led the development and execution of comprehensive brand and communications strategies for Microfinance Institutions focussed on promoting financial inclusion.- Collaborated with multidisciplinary teams to develop and execute impactful marketing communications campaigns dealing with equitable access to education and healthcare services, bolstering environmental sustainability efforts, championing women's rights and reproductive justice, and advancing the fight against poverty.- Designed and executed strategies to strengthen partnerships and collaborations, leveraging movement and cross-industry relationships to enhance brand reputation and market positioning.- Conducted market research and analysis to identify opportunities for brand differentiation, competitive advantage, audience segmentation, and message development.During the latest consulting role (2022-2023), contributed to the design of BancoSol's strategic repositioning framework in Bolivia, leading a comprehensive effort to redefine the bank's market presence and brand identity. This initiative involved extensive market research, target audience analysis, and competitor research, resulting in the development of the bank's brand platform and brand book.

Established and co-managed a boutique marketing communications agency with a dedicated focus on serving the unique needs of small entrepreneurial businesses and non-profit organizations. Delivered: - Collaborative cross-functional teamwork in integrated marketing communications strategies and campaigns to enhance brand awareness and reputation development and execution.- Strategy development and implementation to build and maintain positive relationships with key stakeholders in the non-profit and entrepreneurial sectors, including donors, partners, and community leaders.- Brand messaging and positioning effectiveness evaluation and recommendations for improvement.- Primary and secondary market and public opinion research and data and trends analysis.Insights and scenarios planning to avoid and/or overcome unexpected changes and disruptions.

Sheboygan, Wisconsin Area

- Structured and established the marketing communications unit, and helped grow the company's marketing practices and capabilities. - Designed the brand strategy, from discovery to implementation, positioning the company as a top provider of sustainably sourced quinoa. This involved in-depth market research and competitor analysis, enabling the development of a unique brand identity and messaging that resonated with environmentally-conscious consumers.- Managed a team of 4 people and skillfully orchestrated multiple external vendor relationships to support marketing initiatives.- Successfully identified, engaged, and managed external vendors, including graphic designers, content writers, digital marketing agencies, and PR firms, to execute various projects on time and within budget.

Santa Cruz, Bolivia

La Paz, Bolivia

- Established and co-led the market and opinion research unit, serving internal and external clients. - Strategized and designed research processes, tailoring methodologies and techniques to each project’s requirements.- Specialized in qualitative research, conducting in-depth interviews, focus groups, and structured community conversations that provided deep insights into consumer perceptions and opinions.- Analyzed, interpreted, and synthesized findings, translating raw data into actionable insights.-Presented results and strategic marketing and communications recommendations to clients, effectively communicating complex research findings to inform decision-making.

La Paz, Bolivia

Led the Marketing Communications department—including a full brand repositioning process—and provided advisory to the companies of the Grupo Financiero BISA (Insurance, Leasing, and Brokerage).

La Paz, Bolivia

Designed and led market and public opinion research projects for clients such as Soft Drinks Services Co. (The Coca-Cola Company), Alicorp Perú, and others.

Licenciada En Comunicación Social - Ba Communication And Media Studies, Communication And Media Studies

High School