Alec Hamilton Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

- Managed a diverse book of business including industry leaders such as: The Associated Press, McClatchy Interactive and Golf.com.-Partnered with publishers' direct sales teams to enhance their ability to sell campaigns to advertisers by driving product adoption, deepening platform expertise, and highlighting key differentiators.- Coordinated with publisher’s programmatic advertising teams to ensure proper placement optimization, leading to YOY revenue growth within the publisher’s existing footprint. - Led client onboarding initiatives, ensuring seamless transitions to SaaS platforms through tailored training sessions, resource development, and strategic alignment with client goals.- Developed, wrote and maintained hundreds of department wide, publisher-facing resources to help drive product adoption and client comprehension.- Achieved an 83% conversion rate by successfully transitioning a varied portfolio of clients to a SaaS model, leveraging tailored strategies to drive adoption and meet client-specific needs.- Accomplished a 92% retention rate over a two year period by fostering strong client relationships, delivering exceptional support, and consistently aligning services with evolving customer goals.

Austin, Texas Area

- Act as point of contact for clients.- Delegate to interns on an account level.- Assist in the management of both creative and web projects.- Write and edit a wide range of copy on a daily basis including, but not limited to: Long and short form blog posts, social media copy, digital advertisement copy, marketing asset copy (fliers, prints ads, radio spots)- Compile monthly, bi-annual and campaign-centric social/web analytic reports.- Plan, launch and optimize social media advertising campaigns.- Track brand social media presences using sophisticated social listening software. - Create images for social media content.

Bingham Farms, Michigan

-Developed a wide range of copy, including long-form blog posts, social channel posts, editorial calendars, social ads, etc.-Created images for social media content.-Conducted research on bloggers/influencers, social ad targeting, trends, tools, best practices, etc.-Assisted with reports and data compiling.-Edited and proofread a wide variety of marketing materials.-Monitored for client brand mentions, both positive and negative.-Provided on-site event support.-Assisted with operational/administrative needs for agency and clients.

Lansing, Michigan Area

-Responsible for generating and managing content for social media, website and blog. -Researched and implemented marketing strategies.-Analyzed and assisted in the purchasing of advertising space.