Alejandra Corte Email & Phone Number

Madrid, Community Of Madrid, Spain

Definition, development and delivery of end-to-end features for an entertainment platform (web & app), adapting and customizing it for tenants across Europe, MENA and SSA markets need. * Market research and analysis to understand the needs and trends for the entertainment sector per region, to create roadmaps and backlogs. * Lead and management of the design (UX/UI) and technology teams - front-end, back-end and mobile - to meet deadlines and deliver high-quality products. *Tracking and analysis of the performance of each functionality to meet the established KPIs. Best practice: Integrate the entertainment platform with the top news publisher in SSA to define, design and deliver a News section. Techonolgy: Jira, Figma, Mixpanel, Tableau

Worldwide

Optimization of the apps portafolio, running a monthly analysis to identify opportunities to increase revenue, usage, engagement and positioning of our top apps by creating new features, content, flows and designs. * Analyze users data by cross-checking all the sources of information such as Python, Game Analytics, Apple Developer, SensorTower, App Follow and Google Play Console.* Definition of users funnel to improve KPIs for specific features.* Market and competition analysis and optimization, A/B testing & search ads. Main KPI’s: Conversion Rate, Revenue, Player time spent per session, Retention and App ratings/reviewsTechonlogy: Trello, Gitlab, Figma, Apple Developers, Google Developers

Mexico City Area, Mexico

Male Grooming Manager of OneBlade BrandKey functions for successful launch: Price strategy, logistics planning, market introductionstrategy, clients negotiation, trade marketing strategy, and on and off campaign promotiondevelopment and implementation. [Global Best Practice of trade marketing implementationand first country to catalog in Wal-mart retail store worldwide].Launch of OneBlade brand, a new category of hybrid male grooming in Mexico’s market inall retail pharmacies, wholesalers, department stores and e-commerce channels.Digital campaign strategy: key factor for launch success, develop in collaboration withAmazon for market introduction and consumer engagement. Performance tracker of KPIs,Sell-in, Sell-out, penetration, ratings & reviews and ROI.

Mexico City Area, Mexico

Key Functions: sell-in and sell-out performance tracking, category development of tailormadestrategies for retail and wholesalers channels, e-commerce development, categorypricing leader.Development of new Make Up line [20 SKU’s] under Pond’s Brand. Market research,consumer testing, in-house development of formula and package, trade marketing strategyand communication campaign development.

Mexico City, Mexico

Ice Cream category Brand Manager for Holanda Kids, Solero & Cornetto BrandsKey Functions: innovations launch, package and image re-engineer, budget controlling, onand off campaigns management and tracking, Sell-in and Sell-out performance tracking.Development leader of emerging channels for ice cream category in México’s market: ❑ Street sales: ambulatory ice cream selling with carts on streets and traffic stops ❑ E-commerce: E-business model launch of ice-cream delivery in carts for celebrationssuch as weddings, birthday parties, etc., through webpage schedule and third partylogistics partner [Helados en tu Evento].

Mexico City, Mexico

Professional Haircare Intern for Redken BrandDaily sales and report analysis to detect business opportunities.Digital champion for social networks: webpage maintenance, upload product innovationsand newsletters, community management and content developer for Facebook page andYouTube channel.Launch of styling category [4 SKU’s] for Méxicos market. Market implementation, salesstorytelling, inbound marketing and performance tracking

Master'S Degree, Digital Marketing & E-Commerce

Master'S Degree, Photography

Specialist, International Marketing

Licentiate Degree, Administración Y Mercadotecnia

Activities and Societies: Miembro del coro UP