Alejandra Lara Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Responsible for designing lifecycle engagement strategies to drive engagement of end users (B2C) through Marketing tactics, including the MarTech and Data set up. Co-owner of B2B engagement relationship and metrics

Toronto, Ontario, Canada

Toronto, Canada Area

Reporting the Account SVP. Responsible for the account management, including existing business and growth strategy, of the international arm of a Global key client. • Successfully lead the business expansion in Latin America, by orchestrating an E2E program in Colombia and effectively partnering with global teams to create a successful operational and delivery models for the country. Created the 3 year growth plan for the market. • Drove a YoY double digit growth of the assigned portfolio by effectively identifying client needs and driving customer centric, profitable & high quality solutions • Designed the short, medium and long term sales strategy for the assigned portfolios • Provides thought leadership to effectively translate business strategy and needs in to actions (active projects). • Influences cross-functional teams without direct authority to ensure successful implementation of projects as well as operational discipline to drive client engagement,• Actively manages client escalations in a complex matrix organization

Ontario, Canada

Reported to Head of Commercial Products. Responsible for the strategic planning and execution of B2B product solutions driving portfolio growth and managing the key commercial client relationships (issuing and acquiring) within the B2B payments ecosystem.

Reported to the Director of Client Management. P&L owner, responsible for the planning and execution of customer relationship management to drive incremental billings, within the Small Business portfolios. Successful CRM strategies included: early engagement, spend enablement, benefit reinforcement and retention.

Reported to the Director of CRM. Omni-channel owner, responsible of leading the cross-sell and contact management strategy for supplementary cards and upgrades. Responsible for driving the digitalization of Internal Acquisition in the market.

• Launched the IBXS optimization strategy in Canada: developed the incentive model / methodology, obtained ICSS & CSi buy in, coordinated the implementation and created the internal communication plan• Coordinated the RB Enrolled by Amex initiative in Mexico: alignment between Line of Business (Consumer, Operations, Legal and Merchant Services); negotiated and implemented new processes. Performed in-depth analysis on the Recurring Billing competitors across LACC • Participated on the Analyze phase of the RB Enrolled by Amex solution for LACC: created the business case (CBA), aligned business requirements , involved other LOBs, analyzed the existing RB processes in Mexico • Leveraged business initiatives across LACC (i.e. Canada ROC Decrease, Mexico SAC analysis) • Supported the Mexican Market on the HVCM retention initiatives. • Implemented a local strategy to reduce one of the Top CM dissatisfiers in Mexico: “Telmex Incentive Reduction”• Integrated the business initiatives into the operation's models and processes

Mexico

Lead the sales intelligence for the region, providing strategic assistance to the VP of Sales. Coordinated portfolio management strategies to improve sales results. In charge of prospects and clients event

Mexico

Strategic liaison between the Commercial Card business and the operational units in Mexico and the International Dollar Markets, in charge of driving the Service Strategy in the market place, including implementation of new products and services, Service Level Agreement management, reengineering strategies and voice of the customer initiatives

• Major activities included: ensure service levels, coordinate and execute action plans, distribute work loads, manage and develop representatives, contact American Express customers, within others. • Responsible of ensuring prompt investigation and accurate resolutions to all inquiries related to missing payments and payment reconciliation for the IDC & Mexican card. • Accountable for the protection of customer information (media coordination). Managed a group of over 15 representatives.

• Accountable for resolving payment disputes for the International Dollar Card product. • Advise, assist and solve card member inquiries and needs regarding payments and reconciliation issues on their accounts.

• Completed small to medium size audits. Summarized and presented results. • Responsible of preparing income and value tax declarations within the firm a scorecard to measure and follow up on performance.